Case Study: Wet Dog Solutions – Towel Togs™

Wet Dog Solutions, LLC (Michigan) is the brainchild of pet-lover turned entrepreneur, Inge Bonfoey. The company has grown exponentially in a short time with an innovative product, a wearable towel for dogs, which has received much interest from the pet industry.

What the client asked for:

After we helped create the Towel Togs brand, Bonfoey called on NK to produce the Towel Togs identity for a 2009 tradeshow. The partnership went so well that Bonfoey engaged Newhall Klein to provide a comprehensive marketing package.

What NK did:

• Package design
• Logo
• Point of sale templates
• Website
• Business templates
• Trade show booth
• Banners
• Sales material

Results:

• New brand successfully launched
• Created an identity around the product
• Large amount of industry interest

Now, Wet Dog Solutions has the right marketing in place to bring their premium product line to market with confidence and real results.