Case Study: Montpak International

In 2006, Montpak Inc. and Bellivo merged into Montpak International. The new joint venture is a leader in the North American veal industry. The company recognized the need to communicate its value message to target audiences through a series of distinguished brands.

What the client asked for:

Create four complete brand identities from logo and nomenclature to package design and collateral pieces, speaking to consumer interests. Provide consultation and mock-ups for sales pitches to the major international retailers and foodservice clients.

What NK Did:

• Corporate Identity

• Four Retail Brand Identities

• Brand Standards

• Nomenclature

• Package Design

• Consultation

• Sales Mock-Ups Collateral

Results:

• Montpak International has a tangible, well-rounded marketable presence

• Four effective new retail brand identities

• Consultation garnered corporate and sales buy-in of the marketing plan

• Package design delivers strong market position

• Sales mock-ups and collateral facilitated strong presentations to key retailers