Print On Demand Proves Its Worth in Today’s Economic Climate

Gone are the days of car trunks loaded with point of sale material. No longer needed are the locked cages of marketing communications inventory rooms, with boxes upon boxes of sales material. Digital printing has been around for many years but only recently has the quality of the printing made incredible strides. This high-quality technology, combined with innovative web ordering and tracking, is a smart way to do business today. Print On Demand (POD) replaces those overstocked storerooms with specialized, up-to-date and small volume runs – available to whoever needs them, when they need them.

NK developed American Roland Foods’ POD system to function through their extranet, where sales people and brokers alike can access and order 24/7. Not knowing the true volumes, Roland chose to start with minimum and maximum order quantities. Because these volumes are relatively low, the process allows for bundling of orders (placed 2x a week) to take advantage of cost breaks at higher volumes. Even though fulfillment may take slightly longer (5-7 business days), it was important to take advantage of any cost savings – and the turnaround is still much faster than bulk printing and fulfilling. This system was specifically designed to send automatic email confirmations once the order is placed and shipped (with tracking info). No more waiting for a person to take or follow up on your POS order! It’s a win-win all around!! For more information, contact: This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

See all news...