Tyler Smith, Account Executive

Classic Kitchen and Bath is a premier dealer showroom serving homeowners and builders throughout central Virginia and the Shenandoah Valley

Gluten Free Sensations offers a line of baking & breakfast mixes and granola that is 100% gluten free.

IPM – International Plant Management, currently handles some of the best-known cultivars in the Fruit Tree Industry: Buckeye Gala, Blondee, Ebony Pearl, BlackIce…

In January, the NK team read Tom Rath’s StrengthsFinder 2.0 (the update to the 2001 New York Times bestseller by the Gallup Group). The book and accompanying online survey are designed to affirm the positive aspects of your personality and to give a standard language for the discussion of your strengths.

At Newhall Klein, we believe in the extraordinary power of using imagery to differentiate your brand. While stock photography can sometimes make good financial sense, the impact of an image can separate your product from the pack. And for this reason, we encourage our clients to consider custom photography. We work with our client partners to design a photographic approach that will showcase their product in a way that will be a unique signature for their brand.

At Newhall Klein we reflect on the trends that will define this decade-ending year and take a look out on the horizon with optimism… Because it is with an understanding of what’s passed and an eye on what’s ahead that we can best help our clients tweak their business road maps to gain new ground and grow in 2010. Here, we will look at overall trends and then provide a more focused view on the Food Industry, Business-to-Business and Web Communications. Here’s the scoop:

Theodore Levitt may have written “Marketing Myopia” almost fifty years ago, but his now-classic ideology published by the Harvard Business Review is just as pertinent today. Levitt describes how the railroad companies created their own downfall. “The railroads did not stop growing because the need for passenger and freight transportation declined. That grew... They let others take customers away from them because they assumed themselves to be in the railroad business rather than in the transportation business…they were railroad oriented instead of transportation oriented; they were product oriented instead of customer oriented.”

Today businesses struggle with the same need to identify themselves within the marketplace instead of by their product.

Erin Kozminske, Account Manager

Sara Conklin, Project Coordinator

Wonder why Greg Beckham is always smiling? Taste his Bar-B-Que sauce and you’ll know. Greg Beckham is the owner, chef and inspiration behind B&M Bar-B-Que’s seven restaurants in the greater Cleveland area.

Bakery Success Starts Here.

Premium centre-of-the-plate offerings.

Weston Bakeries is the bakery leader in Canada and produces a wide variety of fresh baked goods found in grocery stores, convenience stores, supermarket in-store bakeries and food service outlets.

Inspired design & superior craftsmanship to celebrate your lifestyle.

For three generations, Walther Farms has grown the highest quality potatoes.

Innovation. Security. Integrity. These are the three words that Nulty Insurance lives by.

How is business? It’s the opening line to every conversation at every level of business today.
While the slowed economy has affected every sector of business, Newhall Klein has successfully navigated the economic challenges of the last year and is managing to weather the storm.

Over the past several years extensive eye-tracking studies and psychological research on marketing have given a more defined direction to take web-based activity in. Designing no longer must go on what looks or feels “right” but is gaining insight into how web content should actually look to drive results.

Facebook, MySpace & Twitter: Consumers are embracing social networking and savvy companies are riding the wave, but what about B2B networking? Finding the right sites that professionals and executives are participating in is the key. Here are a few engaging venues for the Financial/Insurance and Food Service Industries.

Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture
By Denise Shiffman

Communication channels and user behavior is dramatically changing. How do you find the most effective angle to approach customers in the 21st century? Age of Engage offers excellent insights. We read it, we recommend it, and here we summarize some of its most useful points for you.

Are the expectations for this year’s holiday party a little daunting? Take the pressure off! Here we reveal four simple steps to throwing the perfect wine tasting party – with all robust, never-blah details included.

Today, paper resumes get lost in the shuffle. Employers search online before they pick up the phone. How do you effectively convey your professional image? With BrandLite Sites from NK—an affordable, streamlined web service designed to keep your professional image sharp.

NK Partners with Stancato’s

Heaping piles of Italian hospitality, here we come! Stancato’s Italian Restaurant in Parma, Ohio, is the place to go for bountiful servings of family favorite recipes. Newhall Klein is excited to partner with this new client and help them expand the Stancato’s brand—and support the large client base of their Signature Sauces manufacturing facility.

Jill Howell, Director of Business Development

Jill recently moved to Kalamazoo from the Detroit area, where she was responsible for business development and account services at Smith-Winchester Marketing & Public Relations. An enthusiastic and talented addition to Newhall Klein, Jill furthers our commitment to providing clients with the smartest, most effective branding and marketing solutions.

Leah Faust, Summer Intern

On her way to a career in brand management and strategic planning, Leah is thrilled to learn the ins and outs of the business here at NK. With valuable experience under her belt—including art editing, graphic design and production—we’re thrilled that she’s here.

We’re all about pets here at Newhall Klein—our two Berners and a Newfie have free range of the office as they search for a belly rub, a pat on the head, and generally “spread the love.” So it was a special treat when Inge Bonfoey called on us to market her innovative pet product: Towel Togs™, the Original Wearable Towel for Dogs.

Move over, Content: Conversation is King. And if your business doesn’t have a voice online, you’re missing a big piece of the marketing pie. But don’t worry. The world of social media isn’t as cryptic—or time-consuming—as you may think.

KALAMAZOO, MI, MARCH 2009 – In recognition of the economic power of privately held businesses, DiversityBusiness.com, the nation's leading business-to-business internet site, recently named Newhall Klein, Inc. as one of the top businesses in the United States.

Gone are the days of car trunks loaded with point of sale material. No longer needed are the locked cages of marketing communications inventory rooms, with boxes upon boxes of sales material. Digital printing has been around for many years but only recently has the quality of the printing made incredible strides. This high-quality technology, combined with innovative web ordering and tracking, is a smart way to do business today.