STRATEGY + BRANDING + DIGITAL + DESIGN + PACKAGING.

Building Brands. By Design.

We help businesses build better brands through intentionality, strategic thinking and inspired design.

Cobblestreet MKT
KA
K-Wings
Wellspring Lutheran Services
Goodwill of Southwestern Michigan
Harmony Beef

 

More Work

 

We Are Experts

What’s the point of doing something if you don’t do it well? We strive to be the best we can be at what we do and pass the benefit of that expertise on to our clients. Everything we do comes from the perspective of empathy, curiosity and creativity.

 

Get to Know Us

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    Connect

    @NewhallKlein

    For our color-obsessed friends, here's the neat story behind the bird-based color system that eventually became Pantone. #NKnow hyperallergic.com/283388/the-bir…
    @NewhallKlein

    @NewhallKlein

    No one likes a stale deli brand. We helped the largest network of independently operated foodservice distributors in the U.S. reinvigorate their deli brand with a fresh, urban aesthetic: newhallklein.com/work/cobblestr… #NKDesign #Branding #PackagingDesign

    @NewhallKlein

    Dropping by The Catalyst Center for a lunch and learn on branding and social media hosted by @swmfirst at noon today. Hope you're hungry for inspiration!
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    Always wonderful when the gang gets together to celebrate the season. #TeamNK
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    Randy and Dave return to Kalamazoo for the match of the century 🏓 #TeamNK
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    Turning the office into Santa’s workshop as we wrap gifts for our Family & Children’s Services family. #TeamNK
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    Today’s special: Mouthwatering brand photography with a fresh, urban aesthetic for the Cobblestreet MKT. deli rebranding effort.
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    Thanks for joining us at the Chamber Lunch and Learn today on branding and social media! We hope you came away with some good insights and inspiration. 📷: Southwest Michigan First
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    Unified, dynamic, and distinctly motivating. Introducing the new brand identity for Kalamazoo Anesthesiology and KA Pain Consultants.