Building Brands. By Design.

We help businesses build better brands through intentionality, strategic thinking and inspired design.

Wellspring Lutheran Services
Goodwill of Southwestern Michigan
Harmony Beef
Brickfire Bakery
Canada Smoked Fish Co


More Work


We Are Experts

What’s the point of doing something if you don’t do it well? We strive to be the best we can be at what we do and pass the benefit of that expertise on to our clients. Everything we do comes from the perspective of empathy, curiosity and creativity.


Get to Know Us

  • Nk Client Logo  0015 IMA RGB 200x200
  • Logo Goodwill 200x200
  • Logo Optimed 200x200
  • Nk Client Logo  0019 Dawn Logo RGB Notag 200x200
  • Nk Client Logo  0009 New WincupLogo RGB 200x200
  • Nk Client Logo  0014 KCClogo RGB 200x200
  • Nk Client Logo  0020 CustomCulinary Logo RGB 200x200
  • Nk Client Logo  0000 WMU 200x200
  • Nk Client Logo  0010 MontpakLogo RGB 200x200
  • Logo Swmf 200x200
  • Nk Client Logo  0005 Reinhart Logo RGB 200x200
  • Logo Msu 200x200
  • Logo Wk Kellogg 200x200
  • Logo Cbbc 200x200
  • Logo Naf 200x200
  • Nk Client Logo  0016 GreifLogo RGB 200x200
  • Nk Client Logo  0012 LipariLogo RGB 200x200
  • Logo Arbor 200x200
  • Logo Martinbrower 200x200
  • Nk Client Logo  0007 Performance RGB 200x200
  • Logo Wmed 200x200
  • Nk Client Logo  0008 Norpac Logo RGB 200x200
  • Logo Fabrikal 200x200
  • Nk Client Logo  0002 ShamrockFoodsLogo RGB 200x200
  • Nk Client Logo  0003 SandridgeLogo RGB 200x200
  • Nk Client Logo  0022 CB Inc RGB 200x200




    We're excited to announce the launch of an updated brand identity and new website for Kalamazoo Anesthesiology and KA Pain Consultants. Learn more about this incredible organization at #NKDesign #Branding #WebDesign #Kalamazoo


    We're a proud sponsor of @kzoosmweek this year! You won't want to miss NK's Kito Jumanne-Marshall and her keynote on "Fairy Tale Branding: Make Brands, Not Make Believe." Registration ends tomorrow, so don't wait: #TeamNK #KZOOSMWEEK…


    Loved working with the K-Wings on their campaign this season and the support Kalamazoo has shown for this great organization. #winning…
    We might have a light crew on Monday... #TeamNK #agencylife
    Thursday's whiteboard inspiration. Is your brand unique, believable, relevant, and sustainable?
    The NK pond has grown into something more... Come visit the expansive shores of Lake NK this Spring! #AdventureAwaits #LakeNK #TeamNK
    Happy Birthday, Tyler. Never grow up, just keep on growing weird. #TeamNK #agencylife
    Finishing touches.
    Happy Birthday to our Creative Director, Mandy! Have fun hanging out with your special birthday buddy, Lainey. #TeamNK