Building Brands. By Design.

We help businesses build better brands through intentionality, strategic thinking and inspired design.

Cobblestreet MKT
Wellspring Lutheran Services
Goodwill of Southwestern Michigan
Harmony Beef


More Work


We Are Experts

What’s the point of doing something if you don’t do it well? We strive to be the best we can be at what we do and pass the benefit of that expertise on to our clients. Everything we do comes from the perspective of empathy, curiosity and creativity.


Get to Know Us

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    For our color-obsessed friends, here's the neat story behind the bird-based color system that eventually became Pantone. #NKnow…


    No one likes a stale deli brand. We helped the largest network of independently operated foodservice distributors in the U.S. reinvigorate their deli brand with a fresh, urban aesthetic:… #NKDesign #Branding #PackagingDesign


    Dropping by The Catalyst Center for a lunch and learn on branding and social media hosted by @swmfirst at noon today. Hope you're hungry for inspiration!
    Always wonderful when the gang gets together to celebrate the season. #TeamNK
    Randy and Dave return to Kalamazoo for the match of the century 🏓 #TeamNK
    Turning the office into Santa’s workshop as we wrap gifts for our Family & Children’s Services family. #TeamNK
    Today’s special: Mouthwatering brand photography with a fresh, urban aesthetic for the Cobblestreet MKT. deli rebranding effort.
    Thanks for joining us at the Chamber Lunch and Learn today on branding and social media! We hope you came away with some good insights and inspiration. 📷: Southwest Michigan First
    Unified, dynamic, and distinctly motivating. Introducing the new brand identity for Kalamazoo Anesthesiology and KA Pain Consultants.