Building Brands. By Design.

We help businesses build better brands through intentionality, strategic thinking and inspired design.

Cobblestreet MKT
Wellspring Lutheran Services
Goodwill of Southwestern Michigan
Harmony Beef


More Work


We Are Experts

What’s the point of doing something if you don’t do it well? We strive to be the best we can be at what we do and pass the benefit of that expertise on to our clients. Everything we do comes from the perspective of empathy, curiosity and creativity.


Get to Know Us

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  • Nk Client Logo  0008 Norpac Logo RGB 200x200
  • Logo Swmf 200x200
  • Logo Goodwill 200x200
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  • Nk Client Logo  0010 MontpakLogo RGB 200x200
  • Nk Client Logo  0002 ShamrockFoodsLogo RGB 200x200
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  • Nk Client Logo  0019 Dawn Logo RGB Notag 200x200
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  • Nk Client Logo  0022 CB Inc RGB 200x200
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  • Nk Client Logo  0000 WMU 200x200
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  • Nk Client Logo  0005 Reinhart Logo RGB 200x200
  • Nk Client Logo  0015 IMA RGB 200x200
  • Logo Msu 200x200
  • Logo Wk Kellogg 200x200
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  • Nk Client Logo  0016 GreifLogo RGB 200x200



    Dropping by The Catalyst Center for a lunch and learn on branding and social media hosted by @swmfirst at noon today. Hope you're hungry for inspiration!


    Mind-blowing fact of the day: 90% of the world’s data has been created in the past 2 years. #AMAConference #NKnow


    Kalamazoo Anesthesiology and KA Pain Consultants needed to make their brand visible, dynamic and distinctly motivating to employees and clients alike. Here’s how we helped:… #NKDesign #Branding #Kalamazoo
    Unified, dynamic, and distinctly motivating. Introducing the new brand identity for Kalamazoo Anesthesiology and KA Pain Consultants.
    All day, every day. #TeamNK #OwnIt
    Happy Birthday, Melissa! Please accept a few of our finest props. #TeamNK
    We’re MIXing it up and gettin’ in the weeds at #mixdesignday at @windandjames
    A few sparks of inspiration from the @frenchpaperco exhibit hosted by @stuffed_brain at Art Hop this weekend. #Kalamazoo #ArtHop ⚡️
    Another NK Mystery Day in the books! We put the pedal to the metal, racing real supercars around Michigan International Speedway. Insanity. #xtremexperience #teamNK