Building Brands. By Design.

We help businesses build better brands through intentionality, strategic thinking and inspired design.

High River Angus
Cobblestreet MKT
Wellspring Lutheran Services
Goodwill of Southwestern Michigan


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Celebrating 30 Years!

Since NK’s beginnings in 1989, our vision has been clear – care enough to make it easy for our clients to work with NK.

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Doing More

We serve as a direct extension of your marketing team – partnering to deliver creative solutions that spark positive outcomes. Driven by empathy, ownership, and resourcefulness, our team works harder for your brand so your brand can work harder for you.


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    Introducing the newest NK designed website: While this senior living property is still in development, the new site is already hard at work with several lots sold through leads generated on the website within the first few days after launch.


    Why should B2B manufacturers care about brand storytelling? For starters, 50% of B2B buyers are more likely to make a purchase if they connect emotionally to a brand. Read on for more benefits of B2B brand storytelling in the latest NK blog:… #branding


    Are you prepared to make the most out of the nutrition facts label change? Here are 3 reasons why now is the perfect time to evaluate your packaging, beyond just the new label: #NKnow
    Get to know NK: Kellie. our Senior Graphic Designer - The Huntress Fun Fact: “When I was 12, I took first place in the state in competitive archery and made two boys cry.
    Get to know NK: Colin, our Creative Director - The Cool Cat. Colin co-founded the world’s first digital film festival (before everything was digital), toured 44 cities on six continents, lost lots of sleep #NK30
    Get to know NK: Lindsay, our Vice President - The Front Runner. Lindsay won first place in her age group at the Kalamazoo Breast Cancer 10K race! #NK30
    16 employees, one team: NK has a selectively sized team with over 281 combined years of professional experience and knowledge serving 75+ different industries.
    Over the past 30-years, NK has made lasting client relationships that stretch beyond our heart in Kalamazoo.
    After years of growth, in 2015 Sandy found it was time to look towards the future. She offered a partner equity stake in NK to Tyler Smith, who is now the President and face of our team #NK30