Building Brands. By Design.

We help businesses build better brands through intentionality, strategic thinking and inspired design.

Wellspring Lutheran Services
Goodwill of Southwestern Michigan
Harmony Beef
Brickfire Bakery
Canada Smoked Fish Co
Culinary Secrets


More Work


We Are Experts

What’s the point of doing something if you don’t do it well? We strive to be the best we can be at what we do and pass the benefit of that expertise on to our clients. Everything we do comes from the perspective of empathy, curiosity and creativity.


Get to Know Us

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    Put the "M" down, flip it and reverse it. McDonald's uses the power of their iconic brand in an unexpected way to celebrate women on International Women’s Day. #IWD2018 #NKnow…


    It's amazing what a brand and packaging refresh can do. Nicely done, @Hudsonville_IC. @MLive has the story here:


    It's the best time of year. We were able to share a bit of holiday cheer by providing gifts for a few children in need through the Holiday Giving Program organized by @FamChildService. Thank you to FCS for the wonderful work you do to serve our community. #TeamNK #Kalamazoo
    The NK pond has grown into something more... Come visit the expansive shores of Lake NK this Spring! #AdventureAwaits #LakeNK #TeamNK
    Happy Birthday, Tyler. Never grow up, just keep on growing weird. #TeamNK #agencylife
    Finishing touches.
    Happy Birthday to our Creative Director, Mandy! Have fun hanging out with your special birthday buddy, Lainey. #TeamNK
    The only thing better than one NK birthday is two! Happy Birthday to Karen and Katie! #TeamNK
    Happy Birthday, Lindsay! Cheers! Rah-Rah! #TeamNK