NK30

NK Today

International Reach,
Kalamazoo Heart

Our growth is grounded in great people.
We are where we are today because of the lasting client relationships and new partnerships NK has formed along our 30-year journey. Watch this short video to see where NK creative solutions have sparked positive outcomes for clients. (Hint: It goes way beyond Kalamazoo!)

NK By the Numbers

By bringing a small but mighty group of the right people together in the right way, we’ve achieved some pretty impressive (and fun) stats. Check it out!
wordpost

Team NK

NK is a dynamic group of people with creative prowess and a unique collection of strengths, talent and passions that makes the NK experience one-of-a-kind. Get to know the team that makes NK happen.
Sandy Klein, CEO

Sandy Klein,
CEO

Tyler Smith, President

Tyler Smith,
President

Lindsay Broveleit, Vice President

Lindsay Broveleit,
Vice President

Colin Metcalf, Creative Director

Colin Metcalf,
Creative Director

Kellie Zaplitny, Senior Graphic Designer

Kellie Zaplitny,
Senior Graphic Designer

Karen Williams, Quality Control Director

Karen Williams,
Quality Control Director

David Winclechter, Project & Packaging Specialist

David Winclechter,
Project & Packaging Specialist

Randy Vanderlaan, Brand Strategist

Randy Vanderlaan,
Brand Strategist

Randon Chisnell, Senior Interactive Designer

Randon Chisnell,
Senior Interactive Designer

Nathan Richards, Senior Account Manager

Nathan Richards,
Senior Account Manager

Lisa Bowsher, Production Artist

Lisa Bowsher,
Production Artist

Jonathan Henderson, Production Artist

Jonathan Henderson,
Production Artist

Kimberly Bender, Senior Account Manager

Kimberly Bender,
Senior Account Manager

Clara Jones, Account Manager

Clara Jones,
Account Manager

Paul Wilson, Brand Strategy Director

Paul Wilson,
Brand Strategy Director

Sue Sobeck, Business Manager

Sue Sobeck,
Business Manager

  • Sandy Klein, CEO
  • Tyler Smith, President
  • Lindsay Broveleit, Vice President
  • Colin Metcalf, Creative Director
  • Kellie Zaplitny, Senior Graphic Designer
  • Karen Williams, Quality Control Director
  • David Winclechter, Project & Packaging Specialist
  • Randy Vanderlaan, Brand Strategist
  • Randon Chisnell, Senior Interactive Designer
  • Nathan Richards, Senior Account Manager
  • Lisa Bowsher, Production Artist
  • Jonathan Henderson, Production Artist
  • Kimberly Bender, Senior Account Manager
  • Clara Jones, Account Manager
  • Paul Wilson, Brand Strategy Director
  • Sue Sobeck, Business Manager
  • Sandy Klein,
    CEO

    The Positive Visionary

    Often confused for Goldie Hawn.


    “NK taught me both in work and outside our walls the meaning of 'onward.’ It’s knowing that in almost any situation, I’ve done all I can do for a positive outcome. That way, there’s less disappointment when things don’t work out as planned. I can hold my head high, and move on with a good outlook.”

  • Tyler Smith,
    President

    The Dream Builder

    Favorite NK memory: “The Legend of the Soup Owl. Good times.” (Ask him about it!)


    Fun Fact: “We live in an old house (1928) and have done some cool things to make it our own and modernize it. We had some of the old windows replaced and I repurposed the old windows to create a decorative and functional sliding glass barn door thing for one of the rooms. I also designed and DIY-remodeled our kitchen with the help of my dad.”

  • Lindsay Broveleit,
    Vice President

    The Front Runner

    Won first place in her age group at the Kalamazoo Breast Cancer 10K race.


    Most proud of: “My daughter, Coco. And a cross-stitched wall hanging that reads, ‘You can only control your own reactions.’ ”

  • Colin Metcalf,
    Creative Director

    The Cool Cat

    Co-founded the world’s first digital film festival (before everything was digital), toured 44 cities on six continents, lost lots of sleep.


    In another (work) life: “I published two award winning culture publications, featuring contributors including the likes of David Bowie, Daft Punk, Ray Bradbury and a retired CIA Director.”

  • Kellie Zaplitny,
    Senior Graphic Designer

    The Huntress

    Claim to Fame: Flora and fauna identification.


    Fun Fact: “When I was 12, I took first place in the state in competitive archery and made two boys cry.”

  • Karen Williams,
    Quality Control Director

    The Long-Distance Reader

    Most passionate about clean air, biological corridors and kindness.


    Favorite NK memory: “When I first walked into our home office 12+ years ago, I was so impressed at how it was designed to be comfortable and beautiful and felt a sense of peace.”

  • David Winclechter,
    Project & Packaging Specialist

    The Coach of Many Courts

    Passionate about how to play man-to-man defense with zone principles as it relates to basketball.


    MOST passionate about: “My family. I do it all for them.”

  • Randy Vanderlaan,
    Brand Strategist

    The Great Explorer

    On his way to visiting most National Parks in North America, preferably with a paddle.


    Most famous at NK for: Gifting the entire crew with red Team Canada mittens at the holiday parties.

  • Randon Chisnell,
    Senior Interactive Designer

    The Creator of Captivating Compositions

    Has completely memorized ‘Einstein on the Beach’ by Philip Glass (the entire opera).


    Could give a 40-minute pres with absolutely no prep on: “Color theory!”

  • Nathan Richards,
    Senior Account Manager

    The Rocker With Heart

    Most passionate about personal growth, trying to make a positive impact, and looking out for others.


    Claim to Fame: “I once played baseball on a team with Boston Red Sox hall-of-famer Bill ‘Spaceman’ Lee for one day. Somehow I’ve found time to play over 500 shows across 2 continents in my life so far.”

  • Lisa Bowsher,
    Production Artist

    The Stand-up

    Has “too many” songs memorized: lots of Stevie Nicks, Cher, Vince Gill, Kenny Chesney.


    Most passionate about: “Equality and fair treatment for people. I love comedy and I love memes.”

  • Jonathan Henderson,
    Production Artist

    The Straight Shooter

    Knows every word to “Fire & Rain” by James Taylor.


    Handles enough home improvements to call it a hobby.

  • Kimberly Bender,
    Senior Account Manager

    The Crafty Creator

    Has made and sewed countless wearables, including costumes.


    Claim to fame: “Recording a radio spot in New Zealand because they said my American accent was ‘super cool.’”

  • Clara Jones,
    Account Manager

    The Fast Sower

    Could win an award for: “Speed-Getting ready for work.”


    Proudest moment: “One time, in the back of the NK offices, I grew a giant zucchini that is, perhaps, my proudest accomplishment. This thing was almost 2 feet long.”

  • Paul Wilson,
    Brand Strategy Director

    The Treasure Seeker

    Once worked on the same stage as: Marlene Dietrich, Patty Duke, John Astin, Paul Sorvino, operatic great John Reardon and Nancy Dussault.


    Fun fact: “I LOVE garage sales and I know most guys hate them. Less competition is good. As the lone male at many sales, I get first dibs on $5 chainsaws, Anthem stereos, Belgian-made firearms, and other things no other man is seeing while sulking in the car as his wife searches for antique red glass. Please men, stay in your car. There’s nothing to see here.”

  • Sue Sobeck,
    Business Manager

    The Gardener

    Loves camping, hiking, biking and gardening. Most passionate about social justice.


    Would give herself an award for: “Raising three sons without giving any of them away.” Proudest accomplishment (for real): “My three sons.”

  • Sandy Klein, CEO
  • Tyler Smith, President
  • Lindsay Broveleit, Vice President
  • Colin Metcalf, Creative Director
  • Kellie Zaplitny, Senior Graphic Designer
  • Karen Williams, Quality Control Director
  • David Winclechter, Project & Packaging Specialist
  • Randy Vanderlaan, Brand Strategist
  • Randon Chisnell, Senior Interactive Designer
  • Nathan Richards, Senior Account Manager
  • Lisa Bowsher, Production Artist
  • Jonathan Henderson, Production Artist
  • Kimberly Bender, Senior Account Manager
  • Clara Jones, Account Manager
  • Paul Wilson, Brand Strategy Director
  • Sue Sobeck, Business Manager