30 Years is Just the Beginning

Tyler, NK President, Shares the NK Vision

“We know we must evolve and adapt without losing sight of who we are at our core – people who get it, people who care.”
– Tyler Smith

No Small Feat

A lot can happen in 30 years. Industries change, technology advances, culture shifts – and businesses grow (or fail). Reflecting on this 30th anniversary milestone as an agency has put into perspective just how rare of a feat that is. According to data from the Bureau of Labor Statistics, only 30% of businesses will survive their 10th year, and I suspect significantly fewer make it past their 30th year. So how did NK do it?
Tyler Smith
Tyler and Sandy

The Art of the Intangible

Certainly, much of our success is a credit to Sandy’s good business sense early on – identifying a need in the market, putting together the right team to do the work, closely managing company finances and listening to our clients. However, beyond the nuts and bolts of running a solid business, I believe there have always been less tangible factors at play. Such as the art of building the best teams. Sandy and I often talk about what makes a successful NK team member, and it typically comes down to one question: “Do they get it?”

Caring to the Core

‘Getting it’ is a combination of hard work, resourcefulness, expertise, intuition and empathy. Ultimately it comes down to people who care. Care enough to make it easy for our clients to work with NK. Care enough to engage fully with the work and with one another. Care enough to connect with our clients as business partners and individuals. Care enough that our clients don’t think of going anywhere else.
NK Words

Building Upward

I have the unique task of building upon the foundation laid out over the past 30 years and setting the course for the next 30, and it’s a responsibility I take to heart with great optimism. We understand that what got us where we are today will not necessarily get us where we’re going tomorrow. We know we must evolve and adapt without losing sight of who we are at our core – people who get it, people who care.

The NK Vision

We will continue to be driven by two guiding principles:
To be the agency where the best people want to work
To be the agency our clients can’t live without

For our employees, NK will continue to:

  • Shift toward increasingly empowered teams that will further elevate NK as a fun and creative place to work
  • Be all-inclusive, making decisions in full transparency
  • Foster frequent feedback in real time, no matter where our NK team is working
  • Embrace flexibility, creativity and new technology

For our clients, NK will continue to:

  • Deliver creative solutions that spark positive outcomes
  • Adapt our offering to help our clients compete in fast-changing markets with new types of buyers
  • Develop deep knowledge and expertise of the industries our clients operate within, ultimately creating more meaningful work
  • Drive powerfully successful results

Our Promise of Partnership

We continue to serve as a direct extension of our clients’ marketing teams, shouldering the responsibility with a sense of empathy, ownership and resourcefulness. These principles have been part of our DNA since the beginning, and they allow us to look to the future with confidence, building on our solid history to create something better.
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