Celebrating 25 Years!

With 2014 marking our 25th year of delivering strategic brand solutions, we recognize that so much of our business is built on the true partnerships we’ve forged over time within the foodservice sector... be that with broad line distributors, the manufacturing community, marketing conglomerations, commodity promotion associations and beyond.

Recent industry awards for our marketing work (such as the 2014 Best of Food Industry App Design by the IAC for the Roland Foods app) have bolstered our position within the industry, proving that we are well-connected branding and marketing experts, intimately familiar with the supply chain and business intricacies with which our clients operate.

David Winclechter

We’d also like you to be aware of strategic changes in our partnership with Reinhart Foodservice. Not only have we become an integral part of the marketing team, having most recently supported them in the repositioning and launch of their exclusive COP, seafood and produce brands (Eagle Ridge®, Nautifish® and Good Roots Produce™, respectively), but we now have a project and packaging specialist on site at Reinhart's headquarters in Rosemont, Ill. David Winclechter is here to manage brand conversions, packaging programs and the detailed effort required to oversee stakeholder communications, and comes to us with many years of experience in a similar role. He also has a background in color management, graphic design and art production.

Essentially, this collaboration means greater opportunity for supply partners. Adding to Reinhart’s ability to meet diverse customer needs across the U.S., not to mention best-in-class service and differentiated offerings – NK brings a new level of expertise in branding, marketing, packaging and program management. Together, we believe we're second to none in terms of quality work and speed to market.

Finally, our own website overhaul offers a glimpse into our growing portfolio. Check it out, and let us know how we can partner with you... ThiNK about it!

Get in touch and revitalize your brand.

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6109 W. KL Ave. Kalamazoo, MI 49009
269.544.0844 • 866.639.4255