10 Signs Your Website Needs a Redesign
We've all heard the saying, "You never get a second chance to make a first impression." This is definitely true when interviewing for a job or going on a first date, but is equally important when it comes to your website. Research done by Tony Haile of Chartbeat shows that over half of all website visitors stay less than 15 seconds. That's about how long it took you to read this paragraph – not very long at all. The sad part is that it might be even less than that. A Missouri University of Science and Technology study states that it takes 0.2 seconds after viewing your website for a visitor to form an opinion of your brand.
What impression is your website sending to visitors in those precious first few seconds? Have they stuck around long enough to know who you are? Do they know what services or products you offer? Have they had time to digest your USP?
Has your site gone past its expiration date? Here are 10 signs that your website needs a redesign.
1. You think responsive refers to how fast you answer your phone
If your site is not designed to function on mobile devices, you might as well shut it down. Having a good mobile experience is more important than ever now that Google search results take into account whether your site is mobile-friendly and responsive. Additionally, for some users, lack of mobile support could be a credibility killer for your business.
2. Your Flash animated homepage is really cool, once it loads
If your site is using technology like Flash, your site is dated and needs to be upgraded immediately. Stop reading this article and get to work! As an aside, there is actually a group called Occupy Flash that is bent on ridding the web of the flash plugin forever.
3. You have some really great content coming soon that we should check back for
Keeping content up-to-date seems like a no-brainer, but too often it is overlooked. Is your site active? When was the last time you updated your blog? If your site is not kept up, it’s a sign that you’re not paying attention. If you’re not, why should your audience?
4. You would update your site, if you could login to make changes
Not everyone is a developer, but you should be able to login to your site to update basic information without the help of one. You should have the ability to change a date, add/remove employees, add a blog post, etc. If your site is not already on a modern content management system (CMS), it needs to be. A good CMS will allow you to easily make basic changes to your site to keep it current (see item 3 above).
5. Your CMS was really current a few years ago
If you do have a CMS in place, is it updated to the latest version? If you aren't keeping it updated to the latest version and checking to be sure your plugins, modules, themes, etc. are up-to-date, your site could be susceptible to security threats. By the way, we keep all of our sites current on the latest stable CMS versions, so you are in good hands if you partner with us on your website.
6. Your site isn't doing any work
You need to give your users something to do on your site. Providing users with opportunities to engage with your content and encouraging them through calls to action (CTA) is essential to helping them progress through your site. If there are no clear CTAs, users won't know what steps to take and may not be able to find what they were looking for in the first place.
7. Your site is anti-social
Users today want to be able to connect with you on social media. If you don't nurture an online relationship through social media and offer quick social sharing options, you're not only dating your website, you're also missing out on an opportunity to interact with users. Worse, you’re not making it easy for them to share your content should they find it compelling.
8. You competitors’ sites are better than yours
Do competitors in your industry have sites that you wish were yours? If your site looks dated or lacks industry standard functionality, it might be a good time to spruce it up. Figure out what you like about your competitors' sites and then make your site even better.
9. Your site is slow
Does your site take too long to load? Similar to responsive design above, websites that load faster are quickly finding favor. In addition to better performance site load time also factors into search engine algorithms. As more people access sites via mobile devices, fast load times are an important factor in keeping users happy.
10. You think you need a new website
This might sound a bit obvious, but the best way to tell that it's time for a new website is if you are wondering if it's time for a new website. If you think your site might benefit from a redesign, then your customers are probably thinking the same thing. Call it trusting your gut.
If any of these signs have struck a chord with you, it might be time to do some work to get the results you want. In our experience, it is well worth the effort. Creating and maintaining a website that resonates with your users is one of the best things you can do to get the results you are looking for on the web. Ready to make your website work for you? Let's talk.