A Great Event SPARKed This Blog Post

A Great Event SPARKed This Blog Post

As some of you already know, there was a great series of events last week right here in Kalamazoo, MI called SPARK Design Week. For those of you who are not familiar, this week full of energy and learning was hand-crafted by Spark Southwest Michigan, which is a collective of designers, engineers, creators and thinkers that believe in the power of creativity in our community…and boy did they prove themselves in their inaugural year!

Of course, I wanted to attend all six events (namely Think Beer, Drink Beer), but my schedule only allowed for one - Inside Product Innovation Panel, which featured representatives from Tekna, Landscape Forms, Stryker and Maestro, who shared the nitty-gritty details of bringing a product from concept to market and provided great pointers about being profitable, successful and creating happily-ever-after client relationships.

I was pleasantly surprised to find that the content wasn’t foreign at all, but more of a confirmation that this NK team is already in excellent company, because these are things we are already doing every day!

Needless to say, I left feeling energized and ready to tackle the world. Of course, this is a great feeling and I’d like nothing more than for you to leave this blog post feeling the same, so without further ado, here are a few takeaways (and frankly, laws to live by in the creative world):

  • You’re not going to win points by sitting in front of a monitor all day (regarding observational research).
  • You have to get out and observe to find out what the next big thing will be.
  • Don’t always live by what’s on-screen. Print out, mock-up or do whatever it takes to experience the design. This is when hidden imperfections will come to light.
  • 10 heads are better than 1. This was discussed in multiple scenarios during the event and the big take-away is to build a team that is passionate about the project topic and fill all the niches (one to look at fine detail, one with the bird’s-eye view, etc.).
  • As for timelines, it was discussed that establishing a launch date is great, but adding horizon dates (milestones) is much more effective in successfully meeting timelines. Timelines should also be determined by the entire project team to ensure accuracy and alignment.

Whether you’re a creative or someone who supports a creative team, these points are great reminders that will surely SPARK your creativity and project success.

 

  • Posted in: Thoughts
  • Wednesday, December 10, 2014.

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CorrChoice is a leader in the corrugated packaging industry. We helped them redefine their brand identity and how it’s communicated across every touch point with a sophisticated new look and messaging that sells. newhallklein.com/work/corrchoice
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