HOW Conference + Creative Director = A Baker's Dozen of Insights

HOW Conference + Creative Director = A Baker's Dozen of Insights

This past week, NK sent me to the HOW Design Conference in Chicago and I wanted to share some key items that affected me. Here we go:

  1. 90% of Communication in the world is non-verbal.
  2. "Design is the soul of man-made creation" – Steve Jobs
  3. Design firms must stop doing FREE spec work! Clients need to respect what we do.
  4. Small Changes ≠ Big Change
  5. Facts Tell. Stories Sell.
  6. Ideas are easy. Strategy is much harder.
  7. Life is difficult when you don't know what you are talking about.
  8. As designers, we can see things that others can't.
  9. Collaboration – When client and designers come together as EQUALS toward a shared goal.
  10. We design for our clients customers.
  11. Don't ride the wave, make your own.
  12. EXPAND. OR BECOME EXPENDABLE.
  13. 33,000 new products are introduced each year. Newhall Klein, Inc is here to break the "Sea of Sameness."

Please ask me for more detail on any of the above and I will be happy to further the conversation. More insights and thoughts to come...

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CorrChoice is a leader in the corrugated packaging industry. We helped them redefine their brand identity and how it’s communicated across every touch point with a sophisticated new look and messaging that sells. newhallklein.com/work/corrchoice
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@NewhallKlein

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