If you build it... [Social Marketing Strategies]
Yesterday, the good folks at Social Media Examiner posted 9 Facebook Marketing Strategies to Build Super Fans. Some sound advice for businesses trying to gain exposure.
My most important takeaway is #2: "Become a Content Machine". This is forgotten way too often – especially when you've gotten lost massaging all your keywords or sprinkling backlinks across the web like you're Johnny Cyber Appleseed. These things are important, yes, but don't forget: content is king. High quality content will always benefit your online efforts. All the tricks to get people to your site won't matter if they don't find anything of substance once they're there. If you build [content], they will come.
Another point made here is regarding variety. A variety of content will assure variety in your audience. Who doesn't love diversity?
Lastly, don't be afraid of "overkill". Yes, it's out there – that tweeter who you unfollowed because you wanted your feed to give someone else a chance to speak. But in our online world, your best option is to try to cut through all the noise.
What was your takeaway from the article? Let me know in the comments below.