Is it Time for a Rebrand? 5 Reasons Why Rebranding Makes Sense
While there are many reasons to embark on a rebrand, it's a decision that should not be taken lightly. Your brand is more than just your logo; it's your story, your personality and your voice. It's your overall look and feel as well as the feelings your customers have about you. It's your promise to your customer. Your brand is who you are and what you do.
Is rebranding right for your company or organization? If you are looking to change an element of your company, rename your business or just refocus your message, then a brand refresh might be just what you need. Here are 5 common reasons why a rebrand may be necessary.
1) Your Current Brand is Dated or Amateur and Needs a Makeover
If your brand is outdated or looks amateurish, then you may be suggesting to your customers that you and your ideas are also outdated. An outdated or amateur brand could also prevent you from being taken seriously, prevent you from securing new customers or investors and could even lead to the wrong internal culture or a demoralized team.
2) People Don't Get What You Do or Who You Are
If your brand is not memorable, is confused with someone else or fails to communicate what you do, your marketing efforts will largely be a waste of precious time and money. Many times, a company's offering has changed over time and the brand has not been updated to reflect this change.
3) You Aren't Getting the Type of Customers You Want
If your company is attracting the wrong type of customer, it could be very detrimental to your brand. Maybe your customers are constantly challenging you on pricing. Perhaps you are even being confronted on quality or capabilities. This will be an uphill battle that will leave you exhausted and feeling like you're working very hard to get very little.
4) Leadership Has Changed Hands
If your business is under new management or ownership, it could be time for a rebrand to reflect the changes. Many times, a brand is linked to a company's leader and by default inherits that leader's personality. If the company changes hands to a new owner or new management, then a realignment may be necessary.
5) You Need to Reposition Your Business
It's natural for a business to change as it grows over time. If your brand doesn't evolve with these changes, however, you may not be connecting with your audience. Don't be afraid to reposition your brand to ensure that you are still connecting with your audience.
Is it Time for You to Rebrand?
Rebranding can be a great way to reinvent your brand or revitalize interest in your company, product or service. Your brand is an asset that should work for you and changing it should not be taken lightly. The only thing more expensive than a rebrand is a rebrand that wasn't necessary in the first place. It may be hard to change, but a rebrand might be the best thing your company does to make sure that you're connecting with your customers and clearly communicating who you are and what you offer them.
If you’d like to discuss whether a rebrand is something you need, we'd love to connect with you. We can help you explore your options with expertise to answer this important question.