NK's Guide to Summer Trade Shows

NK's Guide to Summer Trade Shows

Trade show season is officially upon us! Make sure you’re prepared to make the most of your experience with our easy (and fun) guide. Have more tips and tricks that we should add to our list? Let us know in the comments section below! 

NK Tradeshow graphic large

Get the Most Out of Your Trade Show

  • Do your research and make a plan. Get a feel for the floor layout and where things are before you arrive. Schedule meet ups with key contacts ahead of time.
  • Footwear. Wear something that can hold up for 10+ miles.
  • Pack an extra bag for all your new SWAG.
  • When it comes to food shows, you have to pace yourself. Tempting as it may be, you don't need to try everything you see.
  • Stay hydrated and make time for actual meals, not just samples. Your brain and body will appreciate it.
  • Make time for cocktail hour – that's where the real networking (and fun) happens! Connecting before and after the show is the best way to meet people and increase awareness of your company, its products and services.
  • Have your elevator pitch down. You'll come across more confident and knowledgeable about your business.
  • Don't forget your business cards! Networking doesn't work if you (or they) can't follow up.
  • Leave your booth and explore. You'll miss out on a lot of details and networking opportunities if you don't take the time to wander around the trade show floor.

HAVE FUN. These events are meant to be special, not stressful. Take it all in, get caught up in the atmosphere, and have fun! When you're having fun, people want to be around you which makes networking that much easier.

  • Posted in: Thoughts
  • Thursday, May 18, 2017.

Leave a comment

You are commenting as guest.

Connect

@NewhallKlein

@NewhallKlein

Introducing the newest NK designed website: lifeatthesprings.com While this senior living property is still in development, the new site is already hard at work with several lots sold through leads generated on the website within the first few days after launch.
@NewhallKlein

@NewhallKlein

Why should B2B manufacturers care about brand storytelling? For starters, 50% of B2B buyers are more likely to make a purchase if they connect emotionally to a brand. Read on for more benefits of B2B brand storytelling in the latest NK blog: bit.ly/b2bbrandstoryt… #branding
@NewhallKlein

@NewhallKlein

Are you prepared to make the most out of the nutrition facts label change? Here are 3 reasons why now is the perfect time to evaluate your packaging, beyond just the new label: bit.ly/2Lon3EZ #NKnow
newhall_klein
Not only is Allison Bannister an amazing copywriter, she also treats us way too well. Thanks for the delicious fresh bread and jam!
newhall_klein
Happy Birthday to the account manager who has no shortage of superpowers, Kim Bender! #TeamNK #HBD
newhall_klein
Happy belated birthday to the amazing @kelliezap! You’re one-of-a-kind! #TeamNK #HBD
newhall_klein
So somebody just picked up two awards at Kalamazoo Social Media Week. Most Effective Strategy and Best Use of Content for our work with a @reinhart_corp campaign. Way to go team! #TeamNK #kzoosmweek
newhall_klein
We had a great morning at #kzoosmweek connecting with and learning from some of the area’s best social media and digital marketers. Looking forward to the rest of the conference!
newhall_klein
We’ll be hanging out at #kzoosmweek for most of this week. Looking forward to bringing back some great insights. If you see one of us, come say hi!