Purple Reigns

This year, Pantone is going proactive and nudging us towards positivity in a complex world.

“A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.” Pantone’s official announcement is seeping with motivation for the masses, and for the design world in particular.

Blue and red. Regal and rare. Love it or hate it, you can’t help but feel it. Share your thoughts on the year of Ultra Violet below.