Find out what it means to Rob...
Every now and then I run into folks who think that owning a Mac, a nice SLR camera and a couple of programs will make them a designer. I’ve been thinking about it recently and I figured I’d share:
The first thought that goes through my mind is, “ARE YOU CRAZY?” Then I think, “GOOD LUCK!” I went to school for four years and have been working in the field for more than 17 and am still learning something about design everyday, but I can clearly see I have been wasting my time and money. I am just happy that when I am done with this career, I‘ll be able to pick up a hammer and some nails and build a house or take a couple of acting classes and star in a Broadway play or buy a scalpel and perform my first surgery. Are you picking up on the sarcasm? I hope so, because I’m laying it on pretty thick.
Exaggerations aside, I just want people to respect what designers do and how passionate we are about it. Our technology is not supplying us with design solutions. We do that.
The computer and programs are what we use as a vehicle so others can see and benefit from our solution. This has come up in countless conversations between fellow designers at venues like the HOW Design Conference and other trade shows. We have to do a better job of selling our services.
I’ll admit, some days it’s like magic: ideas and solutions are just flying out of my head, and other days it’s torture trying to come up with the newest and best way to make our clients’ customers notice a product.
Adobe CS5, design, layout, typography, art history—these things are all teachable, but I’m here to tell you from first-hand experience, not everyone I took classes with in college is capable of designing. And picking up a book called “Designing for Dummies” isn’t going to make you Paul Rand. I know, the good ones make it look easy, but don’t be mistaken, it’s not. It can be difficult to put a price on something you are not able to touch and/or pick up, but the value of good design is worth more than most are willing to pay. Don’t take my word for it. Try it sometime. And as always, Newhall Klein is here to help.