Video: Use It, And Use It Well
In today’s fast-paced, media saturated market, it can be difficult to gain and hold the attention of your audience. As marketers, we have a slew of communication tools at our disposal to help us educate, engage, entertain, and entice our audiences, but one tool clearly shines through the clutter like no other: video.
The products and/or services that you provide have a story worth telling. Remember that the paragraphs of copy on your website are only the opening lines. Video completes the story, painting a clear, straightforward and engaging picture. Even more importantly today, video brings a level of transparency to your message that you can’t get with other media. How better to show off the unique features of your product than by shooting a demonstration video? If your customers simply do not understand the value that your service brings, try showcasing your process through a video on your website.
If under-utilizing video is a misdemeanor offense, perhaps the felony is relying on amateur work to get the job done. The video that you shoot is ultimately another opportunity to present your brand in the best possible light – and the video quality will reflect on your brand accordingly. Just think, you wouldn’t hire your neighbor to fix your toothache just because he owns a nice set of pliers, so why would you trust your video production to just anybody with a video camera? Professional marketing companies bring a specific skill set to the table that includes both technical and creative skills such as script writing, photography, videography, sound design, lighting, editing, brand messaging, voice talent, and other skills that will lend value to your brand and its message.
How can you start using professional video today? Here are a few ideas to get your creative wheels turning:
- Create a web series that highlights a new product or service every week and post the videos to your company Facebook page.
- Feature a company overview video on the homepage of your website to give new visitors a more engaging look at your business and boost search engine rankings.
- Break up the monotony of your PowerPoint sales presentation with a video that showcases something truly unique to your company.
- Educate your sales force on a larger, more cost effective scale through e-learning videos.
If you are interested in learning more about video production, or if you would like to see samples of videos that NK has produced, shoot me an email at tyler[at]newhallklein[dot]com.