Palazzolo's and NK – That's Amore!
Since 1986, Palazzolo’s Artisan Gelato and Sorbetto has been providing some of the best gelato and sorbetto around, right here in Michigan. Palazzolo’s is all about using fresh uncompromised ingredients, creating chef-inspired flavors through their small batch process, and serving a variety of market segments – be it restaurants, grocery stores, scoop shops, coffee houses, food trucks, and more. When we began our relationship, owner Pete Palazzolo had recognized a need for new marketing material that better reflected the premium quality of their products. We were happy to oblige under one condition – that we get plenty of samples for inspiration.
With full stomachs and raging sugar highs, we kicked off two big projects – seven sell sheets and a new website. Through the natural creative process of working on these projects, we began developing a new visual branding system that would soon make an appearance in numerous executions. Without compromising their logo and existing brand equity, we had in essence re-branded the company through the use of a bright new color palette, bold graphics, funky fonts, and fun & quirky messaging. From there, we were off and running…
We are proud to call Palazzolo’s a client, and we will continue to create fun and impactful marketing solutions for them into the future.
Oh, and Pete, if you’re reading this, send more gelato please!
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