We've been busy...

We've been busy...

Haven't heard from us in a while? We've been busy working on some exciting new projects.
Below is some of our latest work. Visit newhallklein.com for the whole portfolio, and keep an eye out for more of everything.

Identity

Achatz Handmade Pie Co.

Achatz Handmade Pie Co. – Hello Good Pie

You say "Good Pie" and I say "Hello." Achatz Handmade Pie Co. of Chesterfield, Mich., has been making pies the old fashioned way since 1993. This new retail line of freshly-frozen pies lets consumers bake up a delicious, all natural Achatz Pie in the comfort of their home. A product this inviting deserves an equally welcoming brand identity.


Beluga Pool Solutions

Beluga Pool Solutions

The little pool heater that makes a whale of a difference! This simple and economical alternative to home pool heating called for a fun, eye-catching brand identity that would really make a splash in the marketplace.


Jodway Heating & Cooling

Jodway Heating & Cooling

Family owned and operated, Jodway Heating and Cooling are your energy experts in the Medina, OH area. When the time came for a brand identity refresh, NK provided a sleek new logo to take the company into the future.


Maggie's Cafe & Catering

Maggie's Cafe & Catering

When Kalamazoo's favorite breakfast joint made its triumphant return, the timing was right to breathe new life into the brand. Building on existing brand equity found in both the font and colors, NK created a timeless new logo for Maggie's Café and Catering. The addition of "The Original" lets everyone know that this is the same Maggie's they have grown to love.


Web/Video

The Law Firm of Mumford, Schubel, Norlander, Macfarlane & Barnett – westmichiganlawyers.com

The Law Firm of Mumford, Schubel, Norlander, Macfarlane & Barnett

This responsive site delivers a clean, professional look and makes it easy for clients (and potential clients) to navigate the firm’s areas of expertise, find insights into their legal concerns, and contact the attorneys directly.


Hot Potato 5k – hotpotato5k.org

Hot Potato 5k | Sterman Masser, Inc.

It began when a potato products company sought ways to foster community spirit and raise charitable funds. It culminated in The 1st Annual Hot Potato 5K Run/Fun Walk – and a website to communicate the mission, details and spirit of the event with sleek, continuous scroll navigation.


OptiMed Pharmacy – optimedpharmacy.com

OptiMed Pharmacy Website

As this trusted Kalamazoo-based pharmacy expanded its services and added a state-of-the-art location downtown, it was time to make their website just as current and user-friendly. The new site boasts a clean look and quick links for refills, specialized services and more. With a responsive layout, the display is automatically optimized for any size screen.


Beluga Pool Solutions – belugapool.com

Beluga Pool Solutions Website

This eye-catching website draws big attention to “The little pool heater that makes a whale of a difference!” Beluga Pool Solutions offers fun, economical products that appeal to the do-it-yourself type. The new site illustrates how the device works, highlights its benefits and allows customers to place an order in just a few clicks.


Greif Containerboard Mills – greifcontainerboard.com

Greif Containerboard Mills Website

This new site attractively highlights Greif's Containerboard Mills division, which produces a full range of both recycled and virgin fiber medium, linerboard, and specialty industrial grades including unique specifications. Users can easily browse key company information, read the latest news, and watch a custom video about modernizations at the Massillon Mill.

Greif Containerboard Mills – Massillon, OH Mill Video

Greif Containerboard Mills Video

The Greif Containerboard Mill in Massillon, Ohio, began operations in 1966. Thanks to significant modernizations, the Massillon Mill is now one of the most technologically advanced containerboard mills in North America. NK worked with Greif to develop a script and produce a video that showcases the mill's technological advancements and eco-friendly features.


Sandridge Food Corporation – Come Grow With Us Video

Sandridge Food Corporation – Come Grow With Us Video

Sandridge Food Corporation is well known for producing unrivaled fresh foods. They are also a family-owned company committed to providing a place of opportunity and professional growth for every employee. In an effort to attract the best and brightest, we went straight to the source: Sandridge employees. In this video, a diverse group of enthusiastic employees discuss how they've grown at the company.


Collateral

Reinhart Foodservice – Ridgeline Coffee Roasters Brochure

Reinhart Foodservice – Ridgeline Coffee Roasters Brochure

These sales materials were designed to build awareness, excitement and loyalty around the strategic re-launch of the Ridgeline Coffee Roasters Brand. With a rich, luxurious look, the brochure smoothly weaves the brand story, tier categories and product line details with major points of distinction.

Schuil Coffee Co. – Today's Journey Campaign

Schuil Coffee Co. – Today's Journey Begins With Schuil

This long-term marketing campaign works to connect Schuil's drive to source the best beans on the planet with the journey that customers take every day – and the way that exceptional coffee transports you. The campaign has been successfully extended to bus ads, t-shirts, stickers, tattoos, web slides, marketing brochures and more.


Photography

Schuil Coffee Co. – Uncommon Imports

Schuil Coffee Co. – Uncommon Imports

Schuil offers a gourmet coffee for every taste and every occasion. They needed a group photography shot that would quickly depict the breadth of offerings and introduce their new and alluring line of Uncommon Imports.


Achatz Handmade Pie Co.

Achatz Handmade Pie Co.

Words can only say so much about a pie before you need to show it! Achatz pies are one-of-a-kind, made by hand, and call for custom photography. This tempting shot was prepared especially for the Hello Good Pie frozen packaging.


Packaging

Achatz Handmade Pie Co. – Fresh Pie Boxes

Achatz Handmade Pie Co. – Fresh Pie Boxes

When Achatz Handmade Pie Co. needed new boxes for their fresh, all-natural pies, we answered the call with a standout color scheme and a die-cut window that allows customers to see all the deliciousness first hand.

Schuil Coffee Co. – Uncommon Imports

Schuil Coffee Co. – Uncommon Imports Packaging

These rare, distinctive coffees are sourced from every corner of the coffee growing world. To celebrate their exotic places of origin, NK designed a package reminiscent of the many exceptional coffee farms personally visited by Schuil Coffee.


Victorian Bakery Label

 

One of Kalamazoo’s delicious gems, The Victorian Bakery needed a new label that would maximize brand impact and convey a warmer, more inviting personality. Enter original illustrations by owner Maria’s son … and say hello to a brilliant layer of fun.


Beluga Pool Solutions – Solar Pool Heating Device Packaging

Beluga Pool Solutions – Solar Pool Heating Device Packaging

It’s all-eyes-on-deck with this fun & informative packaging for the Beluga Solar Pool Heating Device: Customers can see the product itself while reviewing the benefits and simple, colorful installation instructions. In other words, just one look and you can easily visualize the product in your own pool!

Sandy Klein

Sandy Klein

Leave a comment

You are commenting as guest.

Connect

@NewhallKlein

@NewhallKlein

Do hex colors have you vexed and perplexed? We're here to help with a simple breakdown of how this Base-16 numbering system for colors works: bit.ly/nkhex #NKnow #WebDesign

@NewhallKlein

Our robust quality control process ensures that everything's right – allowing our clients to avoid costly errors while boosting brand reputation. NK QC Director, Karen Williams, shares 6 tricks of the "QC" trade in our latest blog post: bit.ly/error-free
@NewhallKlein

@NewhallKlein

NK's Creative Director Colin Metcalf has opinions. You want to know what feeds his fire? Let him tell you: bit.ly/TheLeveledField
newhall_klein
Happy Birthday to the account manager who has no shortage of superpowers, Kim Bender! #TeamNK #HBD
newhall_klein
Happy belated birthday to the amazing @kelliezap! You’re one-of-a-kind! #TeamNK #HBD
newhall_klein
So somebody just picked up two awards at Kalamazoo Social Media Week. Most Effective Strategy and Best Use of Content for our work with a @reinhart_corp campaign. Way to go team! #TeamNK #kzoosmweek
newhall_klein
We had a great morning at #kzoosmweek connecting with and learning from some of the area’s best social media and digital marketers. Looking forward to the rest of the conference!
newhall_klein
We’ll be hanging out at #kzoosmweek for most of this week. Looking forward to bringing back some great insights. If you see one of us, come say hi!
newhall_klein
Introducing Old Tyler™, expertly distilled to the finest state. #TeamNK