Our Story

We are in the business of building better brands. We’ve been doing it for over 30 years for clients all across North America. We use our expertise and long history in design to influence everything we do. Our team of experts is passionate about our craft and we consistently invest our time and skills into making everything better than it is when we first encounter it.

  • ONE TRIBE, ONE TEAM

    We are on a mission together.
  • WORK TO LIVE

    We believe in life first. Work hard, play hard, rest hard.
  • DELIGHT

    We strive to create work that will delight our clients and their customers.
  • OWN IT

    Every team member owns a part of our story, and is accountable for making it successful.
  • KEEP IT SIMPLE

    We strive to keep everything simple. Simplicity = Clarity.
  • STAY CURIOUS

    Ask questions. Then ask more questions.
  • ADAPT

    The world around us is always changing. We adapt and exceed.



THE NK CREW

Keepers of talent. Selectively sized to foster meaningful connections.

Sandy Klein

Sandy Klein

CEO
Tyler Smith

Tyler Smith

President
Lindsay Broveleit

Lindsay Broveleit

Vice President
Colin Metcalf

Colin Metcalf

Creative Director
Kellie Zaplitny

Kellie Zaplitny

Senior Graphic Designer
Karen Williams

Karen Williams

Quality Control Director
David Winclechter

David Winclechter

Project & Packaging Specialist
Randy Vanderlaan

Randy Vanderlaan

Brand Strategist
Randon Chisnell

Randon Chisnell

Senior Interactive Designer
Nathan Richards

Nathan Richards

Senior Account Manager
Melissa Lindsey

Melissa Lindsey

Account Manager
Lisa Bowsher

Lisa Bowsher

Production Artist
Jonathan Henderson

Jonathan Henderson

Production Artist
Kimberly Bender

Kimberly Bender

Account Manager
Clara Jones

Clara Jones

Account Manager
Paul Wilson

Paul Wilson

Brand Strategy Director
Sue Sobeck

Sue Sobeck

Business Manager
Katie Sherburn

Katie Sherburn

Administrative Assistant
Natasha

Natasha

Always Top Dog
2005-2017

Connect

@NewhallKlein

@NewhallKlein

Introducing the newest NK designed website: lifeatthesprings.com While this senior living property is still in development, the new site is already hard at work with several lots sold through leads generated on the website within the first few days after launch.
@NewhallKlein

@NewhallKlein

Why should B2B manufacturers care about brand storytelling? For starters, 50% of B2B buyers are more likely to make a purchase if they connect emotionally to a brand. Read on for more benefits of B2B brand storytelling in the latest NK blog: bit.ly/b2bbrandstoryt… #branding
@NewhallKlein

@NewhallKlein

Are you prepared to make the most out of the nutrition facts label change? Here are 3 reasons why now is the perfect time to evaluate your packaging, beyond just the new label: bit.ly/2Lon3EZ #NKnow
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Get to know NK: Kellie. our Senior Graphic Designer - The Huntress Fun Fact: “When I was 12, I took first place in the state in competitive archery and made two boys cry.
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Get to know NK: Colin, our Creative Director - The Cool Cat. Colin co-founded the world’s first digital film festival (before everything was digital), toured 44 cities on six continents, lost lots of sleep #NK30
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Get to know NK: Lindsay, our Vice President - The Front Runner. Lindsay won first place in her age group at the Kalamazoo Breast Cancer 10K race! #NK30
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16 employees, one team: NK has a selectively sized team with over 281 combined years of professional experience and knowledge serving 75+ different industries.
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Over the past 30-years, NK has made lasting client relationships that stretch beyond our heart in Kalamazoo.
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After years of growth, in 2015 Sandy found it was time to look towards the future. She offered a partner equity stake in NK to Tyler Smith, who is now the President and face of our team #NK30