Our Story

We are in the business of building better brands. We’ve been doing it for over 25 years for clients all across North America. We use our expertise and long history in design to influence everything we do. Our team of experts is passionate about our craft and we consistently invest our time and skills into making everything better than it is when we first encounter it.

  • ONE TRIBE, ONE TEAM

    We are on a mission together.
  • WORK TO LIVE

    We believe in life first. Work hard, play hard, rest hard.
  • DELIGHT

    We strive to create work that will delight our clients and their customers.
  • OWN IT

    Every team member owns a part of our story, and is accountable for making it successful.
  • KEEP IT SIMPLE

    We strive to keep everything simple. Simplicity = Clarity.
  • STAY CURIOUS

    Ask questions. Then ask more questions.
  • ADAPT

    The world around us is always changing. We adapt and exceed.



THE NK CREW

Keepers of talent. Selectively sized to foster meaningful connections.

Sandy Klein

Sandy Klein

President / CEO
Tyler Smith

Tyler Smith

Vice President / Principal
Colin Metcalf

Colin Metcalf

Creative Director
Lindsay Broveleit

Lindsay Broveleit

Operations Director
Kellie Zaplitny

Kellie Zaplitny

Senior Graphic Designer
Karen Williams

Karen Williams

Quality Control Director
David Winclechter

David Winclechter

Project & Packaging Specialist
Randy Vanderlaan

Randy Vanderlaan

Brand Strategist
Randon Chisnell

Randon Chisnell

Senior Interactive Designer
Nathan Richards

Nathan Richards

Senior Account Manager
Melissa Lindsey

Melissa Lindsey

Account Manager
Lisa Bowsher

Lisa Bowsher

Production Artist
Jonathan Henderson

Jonathan Henderson

Production Artist
Kimberly Bender

Kimberly Bender

Account Manager
Clara Jones

Clara Jones

Account Manager
Sue Sobeck

Sue Sobeck

Business Manager
Katie Sherburn

Katie Sherburn

Administrative Assistant
Natasha

Natasha

Always Top Dog
2005-2017

Connect

@NewhallKlein

For our color-obsessed friends, here's the neat story behind the bird-based color system that eventually became Pantone. #NKnow hyperallergic.com/283388/the-bir…
@NewhallKlein

@NewhallKlein

No one likes a stale deli brand. We helped the largest network of independently operated foodservice distributors in the U.S. reinvigorate their deli brand with a fresh, urban aesthetic: newhallklein.com/work/cobblestr… #NKDesign #Branding #PackagingDesign

@NewhallKlein

Dropping by The Catalyst Center for a lunch and learn on branding and social media hosted by @swmfirst at noon today. Hope you're hungry for inspiration!
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Always wonderful when the gang gets together to celebrate the season. #TeamNK
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Randy and Dave return to Kalamazoo for the match of the century 🏓 #TeamNK
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Turning the office into Santa’s workshop as we wrap gifts for our Family & Children’s Services family. #TeamNK
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Today’s special: Mouthwatering brand photography with a fresh, urban aesthetic for the Cobblestreet MKT. deli rebranding effort.
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Thanks for joining us at the Chamber Lunch and Learn today on branding and social media! We hope you came away with some good insights and inspiration. 📷: Southwest Michigan First
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Unified, dynamic, and distinctly motivating. Introducing the new brand identity for Kalamazoo Anesthesiology and KA Pain Consultants.