Our Story

We are in the business of building better brands. We’ve been doing it for over 25 years for clients all across North America. We use our expertise and long history in design to influence everything we do. Our team of experts is passionate about our craft and we consistently invest our time and skills into making everything better than it is when we first encounter it.

  • ONE TRIBE, ONE TEAM

    We are on a mission together.
  • WORK TO LIVE

    We believe in life first. Work hard, play hard, rest hard.
  • DELIGHT

    We strive to create work that will delight our clients and their customers.
  • OWN IT

    Every team member owns a part of our story, and is accountable for making it successful.
  • KEEP IT SIMPLE

    We strive to keep everything simple. Simplicity = Clarity.
  • STAY CURIOUS

    Ask questions. Then ask more questions.
  • ADAPT

    The world around us is always changing. We adapt and exceed.



THE NK CREW

Keepers of talent. Selectively sized to foster meaningful connections.

Sandy Klein

Sandy Klein

President / CEO
Tyler Smith

Tyler Smith

Vice President / Principal
Colin Metcalf

Colin Metcalf

Creative Director
Daryl Crall

Daryl Crall

Account Director
Kellie Zaplitny

Kellie Zaplitny

Senior Graphic Designer
Karen Williams

Karen Williams

Quality Control Director
David Winclechter

David Winclechter

Project & Packaging Specialist
Randy Vanderlaan

Randy Vanderlaan

Brand Strategist
Randon Chisnell

Randon Chisnell

Senior Interactive Designer
Nathan Richards

Nathan Richards

Senior Account Manager
Melissa Lindsey

Melissa Lindsey

Account Manager
Lisa Bowsher

Lisa Bowsher

Production Artist
Jonathan Henderson

Jonathan Henderson

Production Artist
Kimberly Bender

Kimberly Bender

Account Manager
Lindsay Broveleit

Lindsay Broveleit

Operations Director
Sue Sobeck

Sue Sobeck

Business Manager
Katie Sherburn

Katie Sherburn

Administrative Assistant
Natasha

Natasha

Always Top Dog
2005-2017

Connect

@NewhallKlein

@NewhallKlein

Our Quality Control Director and regulatory expert, Karen Williams, will be presenting as part of a @Can_Do_Kitchen workshop on Food Safety & Licensing this Tuesday. Learn more and register here: candokitchen.org/tours-workshop… #foodsafety #NKnow

@NewhallKlein

It's been a treat working with the @KalamazooWings as they prepare for their 45th season in Kalamazoo. Here's a first look at one of the ads we developed together. youtu.be/c7fvQI8Q7-4 #ItStartsHere #NKDesign
@NewhallKlein

@NewhallKlein

Diamond Reef Ocean Products is here to deliver world-class quality seafood from The Seven Seas straight to your table. Check out the new website we developed for them at diamondreefoceanproducts.com #NKDesign #WebDesign
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All day, every day. #TeamNK #OwnIt
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Happy Birthday, Melissa! Please accept a few of our finest props. #TeamNK
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We’re MIXing it up and gettin’ in the weeds at #mixdesignday at @windandjames
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A few sparks of inspiration from the @frenchpaperco exhibit hosted by @stuffed_brain at Art Hop this weekend. #Kalamazoo #ArtHop ⚡️
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Another NK Mystery Day in the books! We put the pedal to the metal, racing real supercars around Michigan International Speedway. Insanity. #xtremexperience #teamNK
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Guess who? Our very own Nate turns 30 today! Have a great dang day!