Our Story

We are in the business of building better brands. We’ve been doing it for over 30 years for clients all across North America. We use our expertise and long history in design to influence everything we do. Our team of experts is passionate about our craft and we consistently invest our time and skills into making everything better than it is when we first encounter it.

  • ONE TRIBE, ONE TEAM

    We are on a mission together.
  • WORK TO LIVE

    We believe in life first. Work hard, play hard, rest hard.
  • DELIGHT

    We strive to create work that will delight our clients and their customers.
  • OWN IT

    Every team member owns a part of our story, and is accountable for making it successful.
  • KEEP IT SIMPLE

    We strive to keep everything simple. Simplicity = Clarity.
  • STAY CURIOUS

    Ask questions. Then ask more questions.
  • ADAPT

    The world around us is always changing. We adapt and exceed.



THE NK CREW

Keepers of talent. Selectively sized to foster meaningful connections.

Sandy Klein

Sandy Klein

CEO
Tyler Smith

Tyler Smith

President
Lindsay Broveleit

Lindsay Broveleit

Vice President
Colin Metcalf

Colin Metcalf

Creative Director
Kellie Zaplitny

Kellie Zaplitny

Senior Graphic Designer
Karen Williams

Karen Williams

Quality Control Director
David Winclechter

David Winclechter

Project & Packaging Specialist
Randy Vanderlaan

Randy Vanderlaan

Brand Strategist
Randon Chisnell

Randon Chisnell

Senior Interactive Designer
Nathan Richards

Nathan Richards

Senior Account Manager
Melissa Lindsey

Melissa Lindsey

Account Manager
Lisa Bowsher

Lisa Bowsher

Production Artist
Jonathan Henderson

Jonathan Henderson

Production Artist
Kimberly Bender

Kimberly Bender

Account Manager
Clara Jones

Clara Jones

Account Manager
Sue Sobeck

Sue Sobeck

Business Manager
Katie Sherburn

Katie Sherburn

Administrative Assistant
Natasha

Natasha

Always Top Dog
2005-2017

Connect

@NewhallKlein

@NewhallKlein

Introducing the newest NK designed website: lifeatthesprings.com While this senior living property is still in development, the new site is already hard at work with several lots sold through leads generated on the website within the first few days after launch.
@NewhallKlein

@NewhallKlein

Why should B2B manufacturers care about brand storytelling? For starters, 50% of B2B buyers are more likely to make a purchase if they connect emotionally to a brand. Read on for more benefits of B2B brand storytelling in the latest NK blog: bit.ly/b2bbrandstoryt… #branding
@NewhallKlein

@NewhallKlein

Are you prepared to make the most out of the nutrition facts label change? Here are 3 reasons why now is the perfect time to evaluate your packaging, beyond just the new label: bit.ly/2Lon3EZ #NKnow
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Not only is Allison Bannister an amazing copywriter, she also treats us way too well. Thanks for the delicious fresh bread and jam!
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Happy Birthday to the account manager who has no shortage of superpowers, Kim Bender! #TeamNK #HBD
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Happy belated birthday to the amazing @kelliezap! You’re one-of-a-kind! #TeamNK #HBD
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So somebody just picked up two awards at Kalamazoo Social Media Week. Most Effective Strategy and Best Use of Content for our work with a @reinhart_corp campaign. Way to go team! #TeamNK #kzoosmweek
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We had a great morning at #kzoosmweek connecting with and learning from some of the area’s best social media and digital marketers. Looking forward to the rest of the conference!
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We’ll be hanging out at #kzoosmweek for most of this week. Looking forward to bringing back some great insights. If you see one of us, come say hi!