Our Story

We are in the business of building better brands. We’ve been doing it for over 25 years for clients all across North America. We use our expertise and long history in design to influence everything we do. Our team of experts is passionate about our craft and we consistently invest our time and skills into making everything better than it is when we first encounter it.

  • ONE TRIBE, ONE TEAM

    We are on a mission together.
  • WORK TO LIVE

    We believe in life first. Work hard, play hard, rest hard.
  • DELIGHT

    We strive to create work that will delight our clients and their customers.
  • OWN IT

    Every team member owns a part of our story, and is accountable for making it successful.
  • KEEP IT SIMPLE

    We strive to keep everything simple. Simplicity = Clarity.
  • STAY CURIOUS

    Ask questions. Then ask more questions.
  • ADAPT

    The world around us is always changing. We adapt and exceed.



THE NK CREW

Keepers of talent. Selectively sized to foster meaningful connections.

Sandy Klein

Sandy Klein

President / CEO
Tyler Smith

Tyler Smith

Vice President / Principal
Kellie Zaplitny

Kellie Zaplitny

Senior Graphic Designer
Daryl Crall

Daryl Crall

Account Director
Karen Williams

Karen Williams

Quality Control Director
David Winclechter

David Winclechter

Project & Packaging Specialist
Randy Vanderlaan

Randy Vanderlaan

Brand Strategist
Randon Chisnell

Randon Chisnell

Senior Interactive Designer
Nathan Richards

Nathan Richards

Senior Account Manager
Melissa Lindsey

Melissa Lindsey

Account Manager
Lisa Bowsher

Lisa Bowsher

Production Artist
Jonathan Henderson

Jonathan Henderson

Production Artist
Kimberly Bender

Kimberly Bender

Account Manager
Lindsay Broveleit

Lindsay Broveleit

Operations Director
Sue Sobeck

Sue Sobeck

Business Manager
Katie Sherburn

Katie Sherburn

Administrative Assistant
Natasha

Natasha

Always Top Dog
2005-2017

Connect

@NewhallKlein

@NewhallKlein

We're excited to announce the launch of an updated brand identity and new website for Kalamazoo Anesthesiology and KA Pain Consultants. Learn more about this incredible organization at kalamazooanesthesiology.com #NKDesign #Branding #WebDesign #Kalamazoo

@NewhallKlein

We're a proud sponsor of @kzoosmweek this year! You won't want to miss NK's Kito Jumanne-Marshall and her keynote on "Fairy Tale Branding: Make Brands, Not Make Believe." Registration ends tomorrow, so don't wait: kzoosmweek2018.eventbrite.com #TeamNK #KZOOSMWEEK twitter.com/kzoosmweek/sta…

@NewhallKlein

Loved working with the K-Wings on their campaign this season and the support Kalamazoo has shown for this great organization. #winning twitter.com/kalamazoowings…
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A shoot with the @kalamazoowings is the perfect way to cool down on a hot summer day. #NKdesign #Itstartshere
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Feeling frosty at the @michiganstateu Food Processing and Innovation Center, where spiral freezers are just the tip of the iceberg.
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When lunch breaks turn into full-blown summer cookouts... #TeamNK
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PB + J. Rock + Roll. Sue + Collin. Birthday buddies for life! Happy birthday you two! #TeamNK
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Lisa’s rocking the Birthday Crown! Watch out!👸 #TeamNK #HBD
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Please join us in a long overdue welcome to our newest intern, Lydia! Lydia joins us from WMU's Haworth College of Business and has been an excellent addition to #TeamNK this Summer!