Our Story

We are in the business of building better brands. We’ve been doing it for over 25 years for clients all across North America. We use our expertise and long history in design to influence everything we do. Our team of experts is passionate about our craft and we consistently invest our time and skills into making everything better than it is when we first encounter it.

ONE TRIBE, ONE TEAM

We are on a mission together.
WORK TO LIVE

We believe in life first. Work hard, play hard, rest hard.
DELIGHT

We strive to create work that will delight our clients and their customers.
OWN IT

Every team member owns a part of our story, and is accountable for making it successful.
KEEP IT SIMPLE

We strive to keep everything simple. Simplicity = Clarity.
STAY CURIOUS

Ask questions. Then ask more questions.
ADAPT

The world around us is always changing. We adapt and exceed.

THE NK CREW

Keepers of talent. Selectively sized to foster meaningful connections.

Sandy Klein

President / CEO

Tyler Smith

Vice President / Principal

Kellie Zaplitny

Senior Graphic Designer

Daryl Crall

Account Director

Karen Williams

Quality Control Director

David Winclechter

Project & Packaging Specialist

Randy Vanderlaan

Brand Strategist

Randon Chisnell

Senior Interactive Designer

Nathan Richards

Senior Account Manager

Melissa Lindsey

Account Manager

Lisa Bowsher

Production Artist

Jonathan Henderson

Production Artist

Kimberly Bender

Account Manager

Lindsay Broveleit

Operations Director

Sue Sobeck

Business Manager

Katie Sherburn

Administrative Assistant

Natasha

Always Top Dog
2005-2017

Connect

@NewhallKlein

Written on Monday, 16 July 2018

We're excited to announce the launch of an updated brand identity and new website for Kalamazoo Anesthesiology and KA Pain Consultants. Learn more about this incredible organization at kalamazooanesthesiology.com #NKDesign #Branding #WebDesign #Kalamazoo

@NewhallKlein

Written on Tuesday, 01 May 2018

We're a proud sponsor of @kzoosmweek this year! You won't want to miss NK's Kito Jumanne-Marshall and her keynote on "Fairy Tale Branding: Make Brands, Not Make Believe." Registration ends tomorrow, so don't wait: kzoosmweek2018.eventbrite.com #TeamNK #KZOOSMWEEK twitter.com/kzoosmweek/sta…

@NewhallKlein

Written on Wednesday, 18 April 2018

Loved working with the K-Wings on their campaign this season and the support Kalamazoo has shown for this great organization. #winning twitter.com/kalamazoowings…