Our Story

We are in the business of building better brands. We’ve been doing it for over 30 years for clients all across North America. We use our expertise and long history in design to influence everything we do. Our team of experts is passionate about our craft and we consistently invest our time and skills into making everything better than it is when we first encounter it.

  • ONE TRIBE, ONE TEAM

    We are on a mission together.
  • WORK TO LIVE

    We believe in life first. Work hard, play hard, rest hard.
  • DELIGHT

    We strive to create work that will delight our clients and their customers.
  • OWN IT

    Every team member owns a part of our story, and is accountable for making it successful.
  • KEEP IT SIMPLE

    We strive to keep everything simple. Simplicity = Clarity.
  • STAY CURIOUS

    Ask questions. Then ask more questions.
  • ADAPT

    The world around us is always changing. We adapt and exceed.



THE NK CREW

Keepers of talent. Selectively sized to foster meaningful connections.

Sandy Klein

Sandy Klein

CEO
Tyler Smith

Tyler Smith

President
Lindsay Broveleit

Lindsay Broveleit

Vice President
Colin Metcalf

Colin Metcalf

Creative Director
Kellie Zaplitny

Kellie Zaplitny

Senior Graphic Designer
Karen Williams

Karen Williams

Quality Control Director
David Winclechter

David Winclechter

Project & Packaging Specialist
Randy Vanderlaan

Randy Vanderlaan

Brand Strategist
Randon Chisnell

Randon Chisnell

Senior Interactive Designer
Nathan Richards

Nathan Richards

Senior Account Manager
Melissa Lindsey

Melissa Lindsey

Account Manager
Lisa Bowsher

Lisa Bowsher

Production Artist
Jonathan Henderson

Jonathan Henderson

Production Artist
Kimberly Bender

Kimberly Bender

Account Manager
Clara Jones

Clara Jones

Account Manager
Sue Sobeck

Sue Sobeck

Business Manager
Katie Sherburn

Katie Sherburn

Administrative Assistant
Natasha

Natasha

Always Top Dog
2005-2017

Connect

@NewhallKlein

@NewhallKlein

Do hex colors have you vexed and perplexed? We're here to help with a simple breakdown of how this Base-16 numbering system for colors works: bit.ly/nkhex #NKnow #WebDesign

@NewhallKlein

Our robust quality control process ensures that everything's right – allowing our clients to avoid costly errors while boosting brand reputation. NK QC Director, Karen Williams, shares 6 tricks of the "QC" trade in our latest blog post: bit.ly/error-free
@NewhallKlein

@NewhallKlein

NK's Creative Director Colin Metcalf has opinions. You want to know what feeds his fire? Let him tell you: bit.ly/TheLeveledField
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Happy Birthday to the account manager who has no shortage of superpowers, Kim Bender! #TeamNK #HBD
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Happy belated birthday to the amazing @kelliezap! You’re one-of-a-kind! #TeamNK #HBD
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So somebody just picked up two awards at Kalamazoo Social Media Week. Most Effective Strategy and Best Use of Content for our work with a @reinhart_corp campaign. Way to go team! #TeamNK #kzoosmweek
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We had a great morning at #kzoosmweek connecting with and learning from some of the area’s best social media and digital marketers. Looking forward to the rest of the conference!
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We’ll be hanging out at #kzoosmweek for most of this week. Looking forward to bringing back some great insights. If you see one of us, come say hi!
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Introducing Old Tyler™, expertly distilled to the finest state. #TeamNK