Our Story

We are in the business of building better brands. We’ve been doing it for over 25 years for clients all across North America. We use our expertise and long history in design to influence everything we do. Our team of experts is passionate about our craft and we consistently invest our time and skills into making everything better than it is when we first encounter it.

  • ONE TRIBE, ONE TEAM

    We are on a mission together.
  • WORK TO LIVE

    We believe in life first. Work hard, play hard, rest hard.
  • DELIGHT

    We strive to create work that will delight our clients and their customers.
  • OWN IT

    Every team member owns a part of our story, and is accountable for making it successful.
  • KEEP IT SIMPLE

    We strive to keep everything simple. Simplicity = Clarity.
  • STAY CURIOUS

    Ask questions. Then ask more questions.
  • ADAPT

    The world around us is always changing. We adapt and exceed.



THE NK CREW

Keepers of talent. Selectively sized to foster meaningful connections.

Sandy Klein

Sandy Klein

President / CEO
Tyler Smith

Tyler Smith

Vice President / Principal
Colin Metcalf

Colin Metcalf

Creative Director
Lindsay Broveleit

Lindsay Broveleit

Operations Director
Kellie Zaplitny

Kellie Zaplitny

Senior Graphic Designer
Karen Williams

Karen Williams

Quality Control Director
David Winclechter

David Winclechter

Project & Packaging Specialist
Randy Vanderlaan

Randy Vanderlaan

Brand Strategist
Randon Chisnell

Randon Chisnell

Senior Interactive Designer
Nathan Richards

Nathan Richards

Senior Account Manager
Melissa Lindsey

Melissa Lindsey

Account Manager
Lisa Bowsher

Lisa Bowsher

Production Artist
Jonathan Henderson

Jonathan Henderson

Production Artist
Kimberly Bender

Kimberly Bender

Account Manager
Clara Jones

Clara Jones

Account Manager
Sue Sobeck

Sue Sobeck

Business Manager
Katie Sherburn

Katie Sherburn

Administrative Assistant
Natasha

Natasha

Always Top Dog
2005-2017

Connect

@NewhallKlein

@NewhallKlein

Are you prepared for the new Bioengineered food labeling requirements? Our latest blog post covers what you need to know: bit.ly/BElabeling #NKnow
@NewhallKlein

@NewhallKlein

We’re celebrating happy hour by launching a new suite of websites for Reyes Beer Division, the largest beer distributor in the U.S.: reyesbeerdivision.com Fun fact: Launching 14 websites in a single day is a new NK record! #NKDesign
@NewhallKlein

@NewhallKlein

How do you elevate a commodity product into a profitable sales leader? Our work with High River Angus looks at savvy program positioning, smart branding, and a multi-channel communications strategy that led to impactful sales results: newhallklein.com/work/high-rive… #NKDesign #Branding
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Say hey to the newest face of NK! Clara Jones joins us as an accomplished account manager with a deep passion for the art of communication. Welcome aboard! #TeamNK
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“I just helped someone get the results they need!” Happy Birthday to the always quotable Lindsay Broveleit. #TeamNK
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Celebrating happy hour by launching a suite of new websites for the largest beer distributor in the U.S., Reyes Beer Division. Cheers! #NKDesign
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Always wonderful when the gang gets together to celebrate the season. #TeamNK
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Randy and Dave return to Kalamazoo for the match of the century 🏓 #TeamNK
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Turning the office into Santa’s workshop as we wrap gifts for our Family & Children’s Services family. #TeamNK