Our Story

We are in the business of building better brands. We’ve been doing it for over 30 years for clients all across North America. We use our expertise and long history in design to influence everything we do. Our team of experts is passionate about our craft and we consistently invest our time and skills into making everything better than it is when we first encounter it.

NK30 Logo RGB
Celebrating 30+ Years!

Since NK’s beginnings in 1989, our vision has been clear – care enough to make it easy for our clients to work with NK.
  • One Tribe, One Team

    We are on a mission together.
  • Work to Live

    We believe in life first. Work hard, play hard, rest hard.
  • Delight

    We strive to create work that will delight our clients and their customers.
  • Own It

    Every team member owns a part of our story, and is accountable for making it successful.
  • Keep It Simple

    We strive to keep everything simple. Simplicity = Clarity.
  • Stay Curious

    Ask questions. Then ask more questions.
  • Adapt

    The world around us is always changing. We adapt and exceed.

    The NK Crew

    Keepers of talent. Selectively sized to foster meaningful connections.

    Sandy Klein

    Sandy Klein

    CEO
    Tyler Smith

    Tyler Smith

    President
    Lindsay Broveleit

    Lindsay Broveleit

    Vice President
    Nathan Richards

    Nathan Richards

    Account Director
    Randon Chisnell

    Randon Chisnell

    Director of Experience Design
    Lisa Bowsher

    Lisa Bowsher

    Senior Graphic Specialist
    Jonathan Henderson

    Jonathan Henderson

    Senior Graphic Specialist
    Kellie Zaplitny

    Kellie Zaplitny

    Senior Graphic Designer
    Karen Williams

    Karen Williams

    Quality Control Director
    David Winclechter

    David Winclechter

    Project & Packaging Specialist
    Kimberly Bender

    Kimberly Bender

    Senior Account Manager
    Clara Jones

    Clara Jones

    Account Manager
    Sarah Pacler

    Sarah Pacler

    Associate Account Manager
    Randy Vanderlaan

    Randy Vanderlaan

    Brand Strategist
    Sue Sobeck

    Sue Sobeck

    Business Manager
    Paul Wilson

    Paul Wilson

    Brand Strategy Director
    Natasha

    Natasha

    Always Top Dog
    2005-2017

    Connect

    @NewhallKlein

    @NewhallKlein

    Is your brand retail ready? As traditional B2B foodservice models shift into hybrid B2C opportunities, there’s more than one way to be customer-facing. We can help get you on the right path: newhallklein.com/retail
    @NewhallKlein

    @NewhallKlein

    The right color on your product will make it stand out on a shelf. newhallklein.com/blog/work/pant…
    @NewhallKlein

    @NewhallKlein

    CorrChoice is a leader in the corrugated packaging industry. We helped them redefine their brand identity and how it’s communicated across every touch point with a sophisticated new look and messaging that sells. newhallklein.com/work/corrchoice

    © Newhall Klein, Inc. All rights reserved.
    6109 W. KL Ave. Kalamazoo, MI 49009
    269.544.0844 • 866.639.4255