Our Story

We are in the business of building better brands. We’ve been doing it for over 30 years for clients all across North America. We use our expertise and long history in design to influence everything we do. Our team of experts is passionate about our craft and we consistently invest our time and skills into making everything better than it is when we first encounter it.


NK30 Logo RGB
Celebrating 30 Years!

Since NK’s beginnings in 1989, our vision has been clear – care enough to make it easy for our clients to work with NK.

Learn About Us

  • ONE TRIBE, ONE TEAM

    We are on a mission together.
  • WORK TO LIVE

    We believe in life first. Work hard, play hard, rest hard.
  • DELIGHT

    We strive to create work that will delight our clients and their customers.
  • OWN IT

    Every team member owns a part of our story, and is accountable for making it successful.
  • KEEP IT SIMPLE

    We strive to keep everything simple. Simplicity = Clarity.
  • STAY CURIOUS

    Ask questions. Then ask more questions.
  • ADAPT

    The world around us is always changing. We adapt and exceed.



THE NK CREW

Keepers of talent. Selectively sized to foster meaningful connections.

Sandy Klein

Sandy Klein

CEO
Tyler Smith

Tyler Smith

President
Lindsay Broveleit

Lindsay Broveleit

Vice President
Colin Metcalf

Colin Metcalf

Creative Director
Kellie Zaplitny

Kellie Zaplitny

Senior Graphic Designer
Karen Williams

Karen Williams

Quality Control Director
David Winclechter

David Winclechter

Project & Packaging Specialist
Randy Vanderlaan

Randy Vanderlaan

Brand Strategist
Randon Chisnell

Randon Chisnell

Senior Interactive Designer
Nathan Richards

Nathan Richards

Senior Account Manager
Melissa Lindsey

Melissa Lindsey

Account Manager
Lisa Bowsher

Lisa Bowsher

Production Artist
Jonathan Henderson

Jonathan Henderson

Production Artist
Clara Jones

Clara Jones

Account Manager
Kimberly Bender

Kimberly Bender

Account Manager
Sarah Pacler

Sarah Pacler

Associate Account Manager
Paul Wilson

Paul Wilson

Brand Strategy Director
Sue Sobeck

Sue Sobeck

Business Manager
Katie Sherburn

Katie Sherburn

Administrative Assistant
Natasha

Natasha

Always Top Dog
2005-2017

Connect

@NewhallKlein

@NewhallKlein

CorrChoice is a leader in the corrugated packaging industry. We helped them redefine their brand identity and how it’s communicated across every touch point with a sophisticated new look and messaging that sells. newhallklein.com/work/corrchoice
@NewhallKlein

@NewhallKlein

The first snow has fallen, Kalamazoo is icing over, and we’ve officially entered Wings Mode. See our work for the Kalamazoo Wings Hockey Club here: newhallklein.com/work/k-wings
@NewhallKlein

@NewhallKlein

Introducing the newest NK designed website: lifeatthesprings.com While this senior living property is still in development, the new site is already hard at work with several lots sold through leads generated on the website within the first few days after launch.
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We worked with CorrChoice to develop an entirely new look and messaging system for their brand. Our identity and execution work spans from sell sheets to website and trade shows. See more at the link in our bio! #branding #logos #rebrand
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Happy New Year from your NK team! What are you most excited about for this new decade?
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The first snow has fallen, Kalamazoo is icing over, and we’ve officially entered Wings Mode. Check out NK’s work for the Kalamazoo Wings in our portfolio - link in our bio. #NKdesign #Hockey #ECHL #KalamazooWings #Kalamazoo
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We had so much fun “setting sail” with @genochurch and the @thesharedship ! Working together to talk about our Crews, our Fights, and our Code, we learned a lot and even got to do some coloring!
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We know we must evolve and adapt without losing sight of who we are at our core. Read about our vision for the future in the link in our bio
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Get to know NK: Sandy, our CEO - The Positive Visionary. Sandy’s partner does almost all of the cooking.