Branding
Building brands that perform takes deep strategic thinking, compelling design, and an eye for long-term executability.
Our Process
We uncover your brand’s unique traits – those that connect with customer needs and inspire internal teams – ensuring you go to market with a brand that’s ownable, relevant, believable, and sustainable.
A brand strategy engagement with NK will define the following dimensions of your brand which will ultimately result in well-informed verbal and visual expressions of your identity.
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Brand Strategy
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Brand Architecture
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Naming and Messaging
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Logo Design
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Packaging System Design
Category Context
The environment in which the brand lives. It includes category drivers, catalysts, and barriers.
Brand Assets
The tangible and intangible brand traits that are relevant and differentiating.
Brand Character
The personality or character traits of the brand that distinguish it, energize employees, and connect to customers.
Brand Promise
The place where the brand’s strengths intersect with the customer’s deepest need.
Brand Position
The deep value and unique perspective of the brand that resonates with the customer.
Featured Work

KADANT
The vision to clarify a complex brand architecture.
Prior to designing a new digital ecosystem for the global manufacturer, NK helped clarify, define, and standardize Kadant’s brand architecture, representative of the parent company’s many unique businesses.

SANDRIDGE TWO CHEFS
Taking on retail readiness.
Sandridge could hit the shelves running with a new product launch as demand for ready-made meals skyrocketed, thanks to a brand strategy and packaging design that rated highly in market studies.