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Branding

Building brands that perform takes deep strategic thinking, compelling design, and an eye for long-term executability.

Our Process

We uncover your brand’s unique traits – those that connect with customer needs and inspire internal teams – ensuring you go to market with a brand that’s ownable, relevant, believable, and sustainable. 

A brand strategy engagement with NK will define the following dimensions of your brand which will ultimately result in well-informed verbal and visual expressions of your identity.

  • Brand Strategy
  • Brand Architecture
  • Naming and Messaging
  • Logo Design
  • Packaging System Design
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Category Context

The environment in which the brand lives. It includes category drivers, catalysts, and barriers.
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Brand Assets

The tangible and intangible brand traits that are relevant and differentiating. 
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Brand Character

The personality or character traits of the brand that distinguish it, energize employees, and connect to customers.

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Brand Promise

The place where the brand’s strengths intersect with the customer’s deepest need.
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Brand Position

The deep value and unique perspective of the brand that resonates with the customer.
Featured Work
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PHADE

The power to take a stand on straws.

phade looks like a regular plastic straw, but it biodegrades like never before. We brought its invisible eco-distinction to light.
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KADANT

The vision to clarify a complex brand architecture.

Prior to designing a new digital ecosystem for the global manufacturer, NK helped clarify, define, and standardize Kadant’s brand architecture, representative of the parent company’s many unique businesses.
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REJUV

Taking on foodservice beverage share.

Each bottle and box boldly communicates Flavor First to secure sales, built to a cohesive and highly executable brand strategy.

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SANDRIDGE TWO CHEFS

Taking on retail readiness.

Sandridge could hit the shelves running with a new product launch as demand for ready-made meals skyrocketed, thanks to a brand strategy and packaging design that rated highly in market studies.
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