Branding
Building brands that perform takes deep strategic thinking, compelling design, and an eye for long-term executability.
Category Context
The environment in which the brand lives. It includes category drivers, catalysts, and barriers.
Brand Assets
The tangible and intangible brand traits that are relevant and differentiating.
Brand Character
The personality or character traits of the brand that distinguish it, energize employees, and connect to customers.
Brand Promise
The place where the brand’s strengths intersect with the customer’s deepest need.
Brand Position
The deep value and unique perspective of the brand that resonates with the customer.
The vision to clarify a complex brand architecture.
Prior to designing a new digital ecosystem for the global manufacturer, NK helped clarify, define, and standardize Kadant’s brand architecture, representative of the parent company’s many unique businesses.
Taking on retail readiness.
Sandridge could hit the shelves running with a new product launch as demand for ready-made meals skyrocketed, thanks to a brand strategy and packaging design that rated highly in market studies.
