Bountiful Harvest

Bountiful Harvest

Keeping content fresh.

fry basket
A leading distributor brand with over 500 SKUs of frozen, canned, and dried produce was revamped to emphasize farm-fresh quality. We were brought on to drive brand growth in one of the most prolific and profitable categories: french fries.
Eating hot
Eating hot
fry basket
fry basket

With all the cuts and types and coatings, this category gets noisy.

We broke through with a strong content strategy & design system – capturing attention and addressing operators’ top concerns.
divider
Bite-sized
Bountiful Harvest
Fry Chart
Colors
Fries

All pieces within the flexible content system stand on their own or work together, as shifting circumstances demand.

Versatility
product-guide-1
Including print-ready product guides and digital point of sale.

product-guide-2
With custom photography that showcases quality and versatility, driving the story home.

Each piece speaks at once to the sales rep and the operator, serving as a wayfinding tool in a crowded category.

Reclaiming the most profitable category.