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REJUV

A beverage brand gets new life

Previously positioned as a quencher brand, REJUV was born in the sports-drink burst of the 90s but has led squarely in foodservice ever since with significant brand equity. It was time to reposition the brand to flex into the future – to support classic favorites alongside beverage innovations, from juices and smoothies to flavored waters.

Before

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After

Before

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After

Built to overcome the perception that REJUV was no longer relevant to modern restaurant and bar needs, the repositioning needed to make sure operators had a reason to believe REJUV could accommodate basic and everyday value and also delight with premium, flavor-forward options.

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Built to overcome the perception that REJUV was no longer relevant to modern restaurant and bar needs, the repositioning needed to make sure operators had a reason to believe REJUV could accommodate basic and everyday value and also delight with premium, flavor-forward options.

orange-smoothie

Because no one solution fits all.

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Elements of our recrafted brand story tell it right.

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Elements of our recrafted brand story tell it right.

Inspired by trends in urban juice craft, REJUV delivers an innovative beverage lineup that keeps pace with customer expectations and operator demands.

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Wrapped in bold and sophisticated packaging with convenience front and center, this brand is smart inside and out. Operators can count on REJUV to put their best flavors forward, from portable juices and waters to dispensing systems and mixers that position them for success.