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roasters exchange
roasters exchange

Roasters Exchange

A coffee brand wakes up.

A leading foodservice distributor pours a bolder experience.









Customers want beverages they can carry like arm candy.

Ho-hum cuppas won’t move cases. Performance Foodservice acquired a boutique coffee roaster to take an aggressive stance on fine quality.
To match the fiercely fresh beans we revolutionized a mid-tier legacy brand to hold the high level of anticipation and loyalty that an iconic coffee brand can capture.
cup
BEFORE
roasters-exchange-old-logo
roasters-exchange-old-pkg

Design exploration ran at a fast clip.

roasters exchange
roasters exchange
roasters exchange
roasters exchange
roasters exchange
roasters exchange

AFTER
Roasters Exchange Coffee

With a dynamic look
and iconic feel.

new packaging

The full design system steps out seamlessly from metallic packs to corrugated cases to enticing banners.

cafe

Creating a whole coffee shop vibe in one look, with fresh c-store merchandizing.

Roasters Exchange