ValleyHUB

Building the future of local food systems.

ValleyHUB
ValleyHUB is a social enterprise food hub and program of Kalamazoo Valley Community College. What that means, exactly – team members and stakeholders at the college couldn’t express in a singular way. And if they couldn’t say, they knew the average community member, buyer, farmer, and maker couldn’t say, either.

We dug deep to articulate their purpose.

With the expansive goal of growing ValleyHUB’s networks and increasing community engagement.

 

 

check mark

Listening for key pain points.

Through workshops with internal stakeholders and interviews with suppliers, buyers, and community members.
check mark

Unearthing insights.

Focused on ground-level intel that brought community motivators to light.
check mark

Clarifying the category context.

A localized food system is vitally important to our community, and the need cannot be adequately fulfilled by traditional broadline distributors. ValleyHUB serves as a driving force for the localization of the food system in Southwest Michigan.

Unveiling a stronger content POV

Defining the brand character and assets.
Then creating the rallying narrative to move forward.

ValleyHUB
Circle

Comfortable in the fields, in the kitchen, and with the community.

ValleyHUB is the access point that connects our region’s farmers, makers, buyers, and consumers.

Driving our region’s resilience and economic stability, fueling connections and illuminating what’s possible.

Collaboration

Collaboration

Logistics

Logistics

Education

Education

Engagement

Engagement

Launching a fresh digital home.

An independent web presence allows ValleyHUB to fully realize its position as a vital access point into the local food system. Telling the story authentically with custom content and photography.

UX/UI development

Wireframes and experience design prioritizing key user personas and journeys. Digital design system building on new visual branding.
UX/UI
UX/UI
UX/UI
user persona

Custom infographic

Simplifying a complex ecosystem
to draw in the community.

Custom infographic

Simplifying a complex ecosystem to draw in the community.

Clear access points make it practical
for more people to fully engage with our local food system.

iphone
iphone
iphone
iphone