Culinary Secrets

Culinary Secrets

More than a collection of ingredients, pantry staples like salad dressings are an inspiration to chefs. We conveyed this message through a deep strategy dive across the Culinary Secrets® brand identity, including unique packaging standards for three quality tier levels. With design, brand messaging, photography and illustrations like these, the inspiration practically jumps off the page – and box.


  • Branding
  • Packaging
  • Photography
  • Print

culinary secrets logo

culinary secrets photos

culinary secrets brochure

Culinary Secrets Grid 1
Culinary Secrets Grid 2
Culinary Secrets Grid 3
Culinary Secrets Grid 4

culinary secrets packaging

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6109 W. KL Ave. Kalamazoo, MI 49009
269.544.0844 • 866.639.4255