By concurrently and iteratively tackling UX Design, Content Strategy, and Visual Design deliverables, our process is optimized to create digital ecosystems that simplify the user’s path to the ultimate goal while maximizing brand impact. Our multidisciplinary team is set up to ensure your digital properties continue to serve the needs of your users long after the launch date.
As Kadant continued to expand its portfolio of businesses, there emerged a need to clarify their brand architecture and change the approach to their digital ecosystem – moving from one all-encompassing website to multiple, more targeted websites that optimized the unique user experience across businesses.