Goodwill of Southwestern Michigan
Head to the reimagined goodwillswmi.org and you immediately see the organization’s commitment to employment and empowerment: through job resources, retail operations and B2B services. The “Making Good Work” theme unifies the brand’s look, feel and tone while streamlining the site’s content for a better user experience. And those smiles? Those are the faces of real Goodwill workers: a strategic decision to further humanize their work of strengthening our communities, one person at a time.