Goodwill of Southwestern Michigan

Goodwill of Southwestern Michigan

Head to the reimagined and you immediately see the organization’s commitment to employment and empowerment: through job resources, retail operations and B2B services. The “Making Good Work” theme unifies the brand’s look, feel and tone while streamlining the site’s content for a better user experience. And those smiles? Those are the faces of real Goodwill workers: a strategic decision to further humanize their work of strengthening our communities, one person at a time.


  • Branding
  • Web

goodwill web computer

goodwill screens

goodwill mobile lifestyle

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