Natural American Foods
People love honey. The challenge (in the marketing sense) is that shelf competition is thick, and the benefits consumers really want are hidden to the naked eye. Natural American Foods is working to change the honey and natural sweeteners industry through minimizing processing and improving supply chain traceability and accountability. We worked with them to bring their inherent competitive advantages front and center – from online, to the ingredient lists of further processors, to the aisles of your favorite grocer.