Southwest Michigan First

Southwest Michigan First

Southwest Michigan First has fostered incredible job growth in our region of the state, largely by building and connecting the right environments. We applied the same principle to our website redesign process: Driven by content. Adaptable and wisely iterative. Close collaboration at key milestones as standard practice. The result captures the spirit of a space conducive to growth, inspiration and action. The open and aspiring design, intuitive navigation, and relevant hub of content is designed to keep our region at its best.


  • Branding
  • Web

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