WinCup launched the first and only biodegradable* foam cup on the market, thanks to feats of science and engineering. We brought the elements of art and strategic support as we collaborated with WinCup’s marketing department to develop the Vio™ story for breakthrough sales. The story evolved from a rational one – letting the facts speak for themselves – to a more emotionally engaging presentation: distinguishing it from everything in the disposable cup category, increasing its relevance, and getting Vio the attention it deserves.
*Cups biodegrade 92% over 4 years, lids biodegrade 59.4% over 1983 days, straws biodegrade 72.8% over 1669 days. Tested under conditions that simulate both wetter and biologically active landfills using the ASTM D5511 test. Wetter or biologically active landfills may not exist in your area. The stated rate and extent of degradation do not mean that the product will continue to decompose.